Accor Launches Global Leadership Council to Reimagine Corporate Travel
ACCOR INTRODUCES THE GLOBAL LEADERSHIP COUNCIL TO REDEFINE CORPORATE TRAVEL. TOP PRIORITIES INCLUDE TRAVELER EXPERIENCE, COST MANAGEMENT, AND SUSTAINABILITY.
Accor, a leading hospitality group, has introduced the Accor Global Leadership Council (GLC). This innovative advisory board aims to reimagine corporate travel and meetings. The GLC connects executive travel managers from 17 international corporations with Accor’s senior executives. Members represent industries like financial services, engineering, manufacturing, transportation, energy, professional services, and technology.
The first GLC session, hosted by Sophie Hulgard, Chief Sales Officer at Accor, took place in Paris. The meeting covered shifting corporate and traveler expectations, the importance of recognition and personalization, and B2B-focused loyalty. Sustainability, emerging traveler trends, distribution and pricing impacts, and a deep-dive on the Sofitel brand were also discussed.
Top Priorities Identified by Accor Global Leadership Council Delegates
Accor Global Leadership Council delegates, representing over 2.7 million travelers, unanimously agreed on three top priorities for business travel:
- Traveler Experience and Well-being: Emphasizing employee engagement, wellness, traveler security, and digital efficiencies.
- Cost Management and Optimization: Focusing on program compliance, pricing, cost reduction, and cost avoidance.
- Sustainability: Including sustainable action, carbon budgets, and DEI (diversity, equity, and inclusion).
Insights from Accor Executives
Sophie Hulgard emphasized the rapid evolution of corporate travel dynamics. She highlighted the need for both clients and hospitality businesses to adapt to new demands. The GLC provides a crucial platform for sharing insights and developing solutions for the changing needs of business travelers.
Future Goals and Reports
The GLC aims to generate valuable insights and actionable strategies to transform business travel globally. Accor plans to compile the council’s findings into a comprehensive report, will release later this year.
Karelle Lamouche, Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division, noted that corporate travel is transforming. There is now a greater focus on flexibility, sustainability, and personalization. Accor wants to meet these needs and ensuring every journey is enriching and impactful.
About ACCOR
Accor is a global hospitality leader with over 5,600 properties and 10,000 food and beverage venues across 110+ countries. The group offers diverse experiences from luxury to economy through more than 45 hotel brands, including Ennismore. Accor is dedicated to business ethics, responsible tourism, sustainable development, community outreach, and diversity. Founded in 1967, Accor SA is headquartered in France and listed on Euronext Paris and the OTC Market in the US. For more information, visit group.accor.com or follow Accor on social media
