Bahia Principe Hotels Launches First Asset Light Hotel in Cape Verde with Partnership of Banco de Fomento International
BAHIA PRINCIPE HOTELS & RESORTS LAUNCHES ITS FIRST HOTEL MANAGEMENT PROJECT IN CAPE VERDE, CREATING 500 JOBS AND BOOSTING LOCAL TOURISM. THE €120 MILLION INVESTMENT PROMOTES SUSTAINABLE AND HIGH-QUALITY TOURISM IN THE REGION.
Bahia Principe Hotels & Resorts, part of Grupo Piñero, is launching its first hotel management project in Cape Verde. Partnering with Banco de Fomento Internacional (BFI Bank), this venture marks the company’s entry into the African market. The hotel will be located in Murdeira, on the island of Sal, and promises a luxurious, family-friendly, five-star experience.
This significant project involves an investment of €120 million. It aims to create 500 direct jobs in the local community. The hotel will feature 605 rooms, emphasizing comfort and unique themes to attract families.
Bahia Principe Hotels in Cape Verde: Strategic Location and Unique Attributes
Cape Verde was chosen for its excellent attributes, including good connectivity, stability, and a warm climate year-round. These factors make it an ideal destination for Bahia Principe Hotels & Resorts. The company’s tour operator, Soltour, has been active in Cape Verde for over five years, enhancing its ties with the destination.
Soltour collaborates with the Instituto do Turismo de Cabo Verde (ITCV) to boost tourism in the region. They have signed a key agreement to promote Cape Verde in Spanish and Portuguese markets. This collaboration aims to attract quality, sustainable tourism to the archipelago.
Julio Perez, Chief Operating Officer of Bahia Principe Hotels & Resorts, expressed excitement about the project. He highlighted the alignment of Cape Verde with the company’s values and quality standards. Luis Rodrigues, CEO of BFI Bank, emphasized Cape Verde’s growing reputation as a top tourist destination. He noted the expected doubling of tourists by 2030 and investments exceeding one billion euros.
The project, set to open in 2027, will have a significant positive impact on the local Cape Verdean community.
Grupo Piñero is transforming its hotel business through the Asset Light model. This approach focuses on hotel management and operation without owning the property assets. It allows the company to expand into new markets like Cape Verde, leveraging local alliances and resources.
This project signifies a milestone for Bahia Principe Hotels & Resorts. It marks their first venture into Africa, adding to their portfolio of 24 hotels. The company aims to enhance its global presence while providing high-quality service and customer experience.
Grupo Piñero seeks to promote sustainable and lasting tourism in Cape Verde. Through Soltour, they aim to showcase the unique beauty of Cape Verde, attracting tourists from Spain and Portugal. This strategic partnership with ITCV will enhance the promotion of Cape Verde as a prime tourist destination.
