City Lodge Hotels Unveils 2024 Integrated Report
CITY LODGE HOTELS’ 2024 INTEGRATED REPORT HIGHLIGHTS GROWTH, SUSTAINABILITY INITIATIVES, AND RESILIENCE AMID ECONOMIC CHALLENGES.
City Lodge Hotels has published its 2024 Integrated Report, showcasing key financial, operational, and strategic insights. This report provides a comprehensive look at the group’s performance, emphasizing growth through reinvestment, sustainability, and innovation. City Lodge continues to prioritize guest satisfaction and expand its offerings, staying resilient amid challenging economic conditions.
Here’s what CEO Andrew Widegger shared on the year’s highlights, challenges, and future goals in 2024 Integrated Report:
Strong Revenue Growth Despite Economic Challenges
In 2024, City Lodge Hotels increased revenue by 13% and saw a two-percentage-point rise in occupancy to 58%, despite high inflation and a reduction in corporate travel. CEO Andrew Widegger attributes this success to the group’s reinvestment focus, which has benefited guests, staff, and the overall business. Food and beverage sales also surged, rising 22% due to enhanced dining options.
To support long-term growth, the group implemented its BAR pricing strategy, which has effectively balanced rates, enhancing value for guests and boosting occupancy. In the Integrated Report 2024, City Lodge Hotels also highlights about their significant investments in both personnel and properties, strengthening its foundations for continued sustainability.
Strategic Reinvestment Drives Sustainability and Guest Experience
City Lodge’s strategic investments have had a broad impact. Notably, the completion of phase two of its solar installations allows 41 hotels to run on renewable energy. Major refurbishments across properties have ensured City Lodge’s hotels consistently exceed guest expectations, contributing to a more comfortable stay.
The group also improved its food and beverage services, aligning with its commitment to quality guest experiences. By reinvesting in these areas, City Lodge has successfully bolstered its brand reputation and service quality.
Adapting to Regional and Economic Headwinds
In its 2024 Integrated Report, City Lodge Hotels mentions economic pressures like inflation, interest rates, and power outages. Although the Western Cape experienced rapid occupancy growth, regions such as KwaZulu-Natal struggled due to safety issues, business closures, and sporadic beach access.
In response, City Lodge Hotels focused on operational efficiencies and energy management, particularly by expanding its solar power initiatives. These adaptations enabled the group to maintain competitive occupancy rates and grow its food and beverage revenue.
2024 Integrated Report: Embracing the “Check Into Easy” Brand Ethos
City Lodge’s “check into easy” ethos has bolstered its brand, creating a memorable experience for guests and staff alike. The updated brand image, combined with a fun, quirky personality, has been well-received and reinforced through initiatives like the “Bedtime Stories for Business People.” This unique concept encourages relaxation among business travelers and has generated excellent feedback.
The group also earned recognition with several awards, validating its approach to marketing and customer experience. City Lodge’s dedication to guest satisfaction has paid off, helping it achieve improved occupancy rates and deepening its connection with customers.
Positioning for Future Growth and Innovation
Looking ahead, City Lodge is investing in technology and sustainability to secure long-term growth. The group plans to enhance energy storage solutions, water resilience, and sustainability efforts, with R459.4 million allocated for modernization and technology upgrades in 2025. This includes a revamped loyalty program and expansion into high-growth areas within South Africa.
In their 2024 Integrated Report, Widegger expressed gratitude for the unwavering support of shareholders and the commitment of City Lodge’s staff, whose dedication to service excellence has driven high guest satisfaction. The loyalty of City Lodge’s guests also underscores the group’s strong standing as a trusted hospitality brand.
