Ennismore and Kasada to Open First Hyde Hotel in Africa
ENNISMORE AND KASADA SIGN FIRST HYDE HOTEL IN AFRICA, EXPANDING THEIR PRESENCE IN JOHANNESBURG. THE NEW HYDE JOHANNESBURG WILL FEATURE A BOHEMIAN DESIGN AND SUPPORT LOCAL ARTISTS.
Ennismore, a leading lifestyle and leisure hospitality company, and Kasada, a top real estate private equity platform in Africa, have announced the signing of Hyde Johannesburg. This marks Ennismore’s first hotel in Johannesburg and Kasada’s first investment in the city. Hyde Johannesburg will feature 131 rooms, including 31 suites and a gym.
Renovation and Features of Hyde Johannesburg
Located in Rosebank, one of Johannesburg’s most vibrant areas, Hyde Johannesburg will undergo a soft renovation. The redesign aims to create a bohemian feel that reflects the Hyde brand. New murals and art installations will be added, creating spaces for art and music collaborations. This renovation will give the hotel a bold new look while supporting local artists.
The mixed-use building also includes Proud Mary, a popular restaurant, a lobby lounge, meeting rooms, and 7,400 sqm of fully leased coworking, office, and commercial spaces. Hyde Hotels began as a club on LA’s Sunset Strip and now offer a laidback, welcoming atmosphere rooted in music. The brand’s guest experience encapsulates the free spirit of a festival.
Rosebank is known for its shopping centers, lively arts scene, and bustling business district. The hotel is next to the Rosebank Gautrain Station and a 30-minute drive to OR Tambo International Airport. The building won the International Property Award for Best Mixed-Use Development in 2022.
Louis Abi Abboud, Chief Development Officer at Ennismore, expressed excitement about bringing Hyde Hotels to Johannesburg. He noted, “Hyde Hotels have a sense of mystery and freedom, creating an atmosphere where anything can happen. We are thrilled to introduce this unique lifestyle hospitality experience to Johannesburg. Partnering with Kasada allows us to bring an Ennismore brand to Africa for the first time and expand our global reach.”
Olivier Granet and David Damiba, Managing Partners and co-CEOs of Kasada, expressed their excitement about the project. They stated, “We’re thrilled to bring Kasada’s expertise as a leading hospitality investor and owner to one of Africa’s best lifestyle hotels. As committed investors in South Africa, this investment supports our dedication to socio-economic and economic growth through tourism and hospitality. We look forward to working with Ennismore to make Hyde Johannesburg a top lifestyle hotel destination in Johannesburg and across Africa.”
Hyde Hotels operates in Miami, Dubai, Ibiza, and Bodrum, with upcoming openings in London, Perth, and Queenstown. Kasada’s portfolio now includes 20 hotels across seven African countries.
About Ennismore
Ennismore is a global collective of entrepreneurial and founder-built brands focused on purposeful hospitality. Founded in 2011 by Sharan Pasricha, Ennismore and Accor formed a joint venture in 2021, making it the fastest-growing lifestyle hospitality company. Ennismore operates three units: lifestyle collectives rooted in culture, immersive resorts for escapism led by Rixos, and luxury venues pioneering French hospitality. With 17 brands, over 145 hotels, 400 restaurants, and a commitment to positive global impact, Ennismore continues to shape inclusive communities worldwide.
About Kasada Capital Management
Kasada Capital Management is Africa’s leading independent real estate private equity platform dedicated to the hospitality sector. Established in 2018 with the backing of the Qatar Investment Authority and Accor, Kasada manages over US$ 500 million in its first fund. With a portfolio of 20 hotels across Sub-Saharan Africa, Kasada focuses on sustainable investments that drive economic growth. Each hotel, operated by Accor, benefits from strategic partnerships and Kasada’s deep sector expertise, making Kasada the top institutional investor in African hospitality.
