LBS and W Hospitality Group Allies to Boost African Hospitality Research
LBS AND W HOSPITALITY GROUP PARTNER FOR LBS HOSPITALITY INITIATIVE TO ADVANCE AFRICAN HOSPITALITY RESEARCH, FOCUSING ON GROWTH, POLICY, AND LEADERSHIP.
Lagos Business School (LBS) and W Hospitality Group have joined forces to enhance research in African hospitality industry. This collaboration, known as the LBS Hospitality Initiative, aims to develop the sector in Nigeria and across the continent.
Insights from Industry Experts on LBS Hospitality Initiative
Dr. Belinda Nwosu, Academic Director of LBS Hospitality Initiative, expressed excitement about the partnership. “We are delighted that Trevor accepted to join our advisory board,” she said. “His experience in the African hospitality market will provide invaluable insights to build and strengthen the research agenda at Lagos Business School.”
Trevor Ward, founder of W Hospitality Group, shared his enthusiasm for the collaboration. “My 30+ years in the hospitality industry in Nigeria and Africa have been dedicated to growth, job creation, and wealth generation,” he said. “Working with Lagos Business School is a way of giving back and sharing my knowledge about Africa.”
This research will deepen the understanding of African Hospitality dynamics. It will also address key issues related to knowledge, leadership, and capacity-building, ensuring sustainable growth for the sector.
About LBS
Lagos Business School (LBS) is a leading educational institution in Nigeria, renowned for its focus on developing business and management skills. It offers a variety of programs, including MBA and executive education courses, aimed at equipping professionals with the knowledge and tools needed to excel in their careers. The LBS Hospitality Initiative specifically addresses the needs of the hospitality industry in Sub-Saharan Africa, providing services in advisory, policy research, and capacity building to foster growth and development in the sector.
About W Hospitality Group
W Hospitality Group is a premier advisory firm specializing in the hotel, tourism, and leisure industries across Sub-Saharan Africa. With experience in 40 African countries, the firm provides comprehensive services to a diverse clientele, including multilateral funding agencies, financial institutions, governments, international hotel companies, and entrepreneurs. Known for its expertise and in-depth market knowledge, W Hospitality Group helps clients navigate the complexities of the hospitality sector, driving growth and development through strategic insights and practical solutions.
