Marriott Expands Residential Portfolio in EMEA with Iconic Projects
MARRIOTT EXPANDS IN EMEA WITH LUXURY RESIDENTIAL PORTFOLIO, BRINGING ICONIC LIVING TO NEW HEIGHTS. AFRICA AND THE MIDDLE EAST LEAD THE GROWTH.
Marriott International has unveiled an ambitious expansion of its branded residential portfolio across Europe, the Middle East, and Africa (EMEA). The hospitality giant, known for its luxury and premium offerings, announced this development at the Resort and Residential Forum, highlighting its significant pipeline of 70 projects, including 43 signed agreements and 27 operational properties.
Accelerated Growth of Marriott’s residential portfolio in Iconic Destinations
In the last two years, Marriott has signed 26 new agreements, doubling its previous record over the same period. These residences span resort and urban destinations, from The St. Regis Residences in Costa del Sol, Spain, to W Residences at Dubai Harbour. This growth reflects the increasing global demand for branded homes offering premium experiences and exclusive benefits.
Dana Jacobsohn, Chief Development Officer of Global Mixed-Use Development at Marriott, emphasized the EMEA region’s role in driving growth. “The region is home to iconic destinations that inspire buyers seeking world-class luxury,” she said, underscoring the appeal of Marriott’s properties.
Unmatched Benefits for Buyers and Developers
Marriott’s branded residences leverage the company’s strong brand recognition and marketing platforms. These resources help developers boost sales velocity and increase property value. With a portfolio that includes 16 luxury and premium brands, buyers enjoy renowned services and exclusive perks like ONVIA, Marriott’s owner recognition platform.
Jaidev Menezes, Regional Vice President for EMEA Mixed-Use Development, noted Marriott’s collaboration with leading developers. “We combine expertise in design, prime locations, and unmatched service to deliver value for buyers and developers,” he stated.
Expanded residential portfolio Across Africa and Beyond
Several projects in Africa and the surrounding region showcase Marriott’s commitment to offering unparalleled luxury:
- Nujuma, a Ritz-Carlton Reserve Residence in Saudi Arabia: This property will immerse owners in the culture and beauty of the Red Sea.
- The Residences at the St. Regis Al Mouj Muscat, Oman: Located in an exclusive neighborhood, it offers a gateway to Oman’s cultural heritage.
- The Ritz-Carlton Residences, Diriyah, Saudi Arabia: Inspired by Najdi heritage, this collection of villas and apartments has already achieved rapid sales success.
Elsewhere, The St. Regis Residences in Belgrade and The Ritz-Carlton Residences in Baku promise to redefine luxury living with bespoke designs and culturally inspired aesthetics.
A Promising Future
Marriott’s residential portfolio reflects its leadership in branded luxury development. With projects like The Ritz-Carlton Residences, Dubai Creekside, and Westin Salgados Residences in Portugal, the company continues to meet the rising demand for exceptional living experiences.
By the end of 2024, Marriott aims to open several marquee properties, reinforcing its dominance in the branded residences sector. These projects combine innovation, elegance, and cultural connection, appealing to both developers and discerning buyers across the EMEA region.
