Morocco’s Hospitality Sector Leads at the Morocco Showcase Summit for Tourism and Hotel Investors
MOROCCO’S HOSPITALITY MARKET IS EXPERIENCING RAPID GROWTH. THE COUNTRY IS ATTRACTING GLOBAL INVESTORS AHEAD OF THE FIFA 2030 WORLD CUP.
Morocco, Africa’s fastest-growing hospitality market, is gaining attention as it prepares to co-host the FIFA 2030 World Cup with Portugal and Spain. To spotlight its thriving tourism and hospitality sector, the inaugural “Morocco Showcase Summit: Tourism, Hospitality, Invest” is set to take place from November 19 to 20 at the Marriott Hotel in Casablanca. This summit aims to attract international investors, developers, and hospitality leaders to explore Morocco’s booming market.
Morocco Showcase Summit: Tourism, Hospitality, Invest
The bilingual summit, organized by Société Marocaine d’Ingénierie Touristique (SMIT) and API Events, will delve into Morocco’s innovative investment initiatives. The country is targeting 26 million annual visitors by 2030, doubling its current numbers. Initiatives such as the CAP Hospitality Fund and strategic infrastructure investments are key to achieving this ambitious goal.
SMIT’s efforts to modernize Morocco’s hotel sector include partnerships with global hotel brands and investment promotion agencies. With a rich cultural heritage, stunning landscapes, and its strategic location connecting Europe, Africa, and the Americas, Morocco offers significant opportunities for investors in tourism and hospitality.
Hospitality Leaders Highlight Opportunities
“Now is the ideal time to invest in Morocco’s hospitality market,” said Imad Barrakad, Chairman and CEO of SMIT. The agency is dedicated to supporting hotel and leisure developments as tourism demand soars. Investors entering the market can capitalize on this growth and secure a foothold before the 2030 World Cup further boosts tourism.
The Morocco Showcase Summit will bring together over 300 international investors, hoteliers, and tourism leaders from 15 countries. Participants will have the chance to network with government officials, industry experts, and potential partners. Prominent hotel groups, including Accor, Radisson Hotel Group, and Wyndham Hotels & Resorts, will attend the event.
Accor and API Events Support Vision for Morocco Hopitality
Philippe Bijaoui, Chief Development Officer for Accor, Europe & North Africa, expressed enthusiasm for the summit, saying, “Morocco is a great land of hospitality with exceptional opportunities for investors. We are determined to accelerate our development in the country.”
API Events Managing Director Murray Anderson-Ogle emphasized Morocco’s appeal to investors. He highlighted the nation’s stable currency, rising demand, and strategic infrastructure developments aimed at supporting millions of new tourist arrivals. With Morocco surpassing South Africa as Africa’s second most popular tourist destination in 2024, the hospitality sector is poised for expansion.
As Morocco prepares for the FIFA 2030 World Cup, its hospitality sector is evolving rapidly. The government’s focus on attracting investments and building world-class accommodations will ensure the country meets the rising demand. The Morocco Showcase Summit serves as a key platform to unlock the potential of this dynamic market.
