Morocco Showcase Summit Highlights Investment Opportunities in Tourism
THE MOROCCO SHOWCASE SUMMIT SHOWCASED INVESTMENT OPPORTUNITIES, ATTRACTING GLOBAL LEADERS TO MOROCCO’S TOURISM AND HOSPITALITY SECTOR.
The Morocco Showcase Summit, held on November 19-20 at the Casablanca Marriott Hotel, marked a significant milestone. Organized by API Events and the Société Marocaine d’Ingénierie Touristique (SMIT), this bilingual event (English and French) brought together global tourism leaders. It highlighted Morocco’s potential in hospitality, aligning with the country’s preparations for the 2030 FIFA World Cup.
A Platform for Global Networking
The summit welcomed 351 participants from 20 companies, including government officials, investors, and hoteliers. With 70 expert speakers and support from 22 sponsors, attendees explored investment opportunities in Morocco’s booming tourism sector. The event created a vital networking platform for global leaders and investors to connect and collaborate.
Sponsors Play a Key Role
Sponsors were pivotal to the summit’s success, enabling a premium event experience. Their contributions emphasized Morocco’s vast tourism investment opportunities across the value chain. Key insights and takeaways from the event were shared through detailed presentation slides, showcasing the outcomes.
Strategic Marketing Drives Visibility
API Events employed diverse marketing strategies to promote the summit. Email campaigns, WhatsApp broadcasts, and social media outreach targeted their extensive database of over 27,000 subscribers. Media coverage from prominent outlets like L’Opinion Maroc and Travel And Tour World amplified the event’s reach.
Posts on LinkedIn, Instagram, and Facebook generated 137,744 impressions, 631 reactions, and 21 reposts. Additionally, API Events used the CueDesk WhatsApp platform to engage over 3,000 contacts. Combined efforts resulted in significant awareness, boosting event visibility globally.
International Public Relations Success
A targeted PR campaign, managed by the APO Group and international partners, extended the summit’s reach. Press releases were translated into multiple languages, including French, Spanish, Arabic, and German. Coverage spanned Africa, Europe, and the Middle East, focusing on hospitality trade markets.
Through strategic collaborations and capital investment, API Events achieved millions in AVE value and tens of thousands of impressions. This effort underlined Morocco’s tourism potential and its readiness for international partnerships.
