Radisson Hotel Group Appoints Hook, Line & Sinker for South Africa
RADISSON HOTEL GROUP APPOINTS HOOK, LINE & SINKER AS ITS PR AND MARKETING AGENCY IN SOUTH AFRICA. THE PARTNERSHIP AIMS TO BOOST BRAND AWARENESS AND CONNECTION WITH LOCAL AUDIENCES.
Radisson Hotel Group, a global leader with over 1,250 hotels in 95+ countries, has appointed Hook, Line & Sinker (HLS) as its public relations and marketing agency in South Africa. HLS, known for its award-winning creativity and expertise, will manage the group’s 11 hotels across the country.
Radisson operates a range of brands, including Radisson Blu, Park Inn by Radisson, and Radisson RED. The South African portfolio is spread across major cities and hubs, catering to various travel markets. With HLS on board, Radisson aims to boost its brand awareness and strengthen its connection with local audiences.
Strategic Collaboration for Brand Growth
Saadiyah Hendricks, Radisson’s Area Director for PR & Social Media in key regions, expressed enthusiasm about the partnership. She highlighted HLS’s creativity and digital skills as crucial for engaging with target audiences. The collaboration will focus on sharing inspiring stories and creating strategic partnerships that showcase Radisson’s diverse offerings while enhancing brand visibility and fostering deeper connections with both new and existing customers. This innovative approach aims to drive significant growth and strengthen Radisson’s market presence. Hendricks believes this partnership will set a new standard for excellence in hospitality marketing.
HLS: A Rising Star in PR
HLS, recognized as South Africa’s ‘Best Small PR Consultancy’ in 2023, will handle media strategies, event support, social media, and influencer relations for Radisson. The agency has secured several new clients recently, including Business Partners, Motorvaps Holdings, and Cisco. In just five years, HLS has become a fast-growing force in the PR industry, working with top brands across Africa, the Middle East, Europe, and the USA.
Radisson’s collaboration with HLS is set to enhance the hotel group’s brand presence in South Africa, leveraging creative strategies and industry expertise.
