Registration Opens for WTM Africa 2025
REGISTRATION FOR 2025 WTM AFRICA IS NOW OPEN. THIS MUST-ATTEND EVENT WILL SHOWCASE AFRICAN TOURISM’S GROWTH AND DIVERSITY.
World Travel Market (WTM) Africa, the continent’s leading travel and tourism event, is going to return to the Cape Town International Conference Centre from April 9-11, 2025. The much-anticipated event is part of Africa Travel Week, bringing together key players from various sectors of the tourism industry.
With the theme “Ignite Africa,” WTM Africa 2025 promises an engaging programme, including EQUAL Africa, the Africa Tourism Investment Conference, and other noteworthy conferences, workshops, and awards ceremonies.
WTM Africa provides unmatched opportunities for networking, learning, and collaboration. The event attracts industry leaders from leisure, luxury, LGBTQ+ travel, business travel, and tourism investment sectors. It also welcomes stakeholders in responsible tourism and travel technology.
According to Megan De Jager, Portfolio Director for RX Africa, the event offers a proven blend of hosted buyers, suppliers, and media professionals. Attendees can enjoy pre-scheduled appointments, networking functions, and evening events designed to foster meaningful connections.
New Features for 2025 WTM Africa
WTM Africa 2025 introduces exciting new elements to its programme:
- Content Clusters: These sessions focus on key topics like sustainable aviation, artificial intelligence in tourism, and innovative marketing strategies.
- Aviation Conference: A half-day session addressing the challenges and opportunities in African aviation.
- Youth Development: Special initiatives to highlight career opportunities and recognize emerging leaders in African tourism.
- State of the Industry Report: Attendees will gain exclusive insights into the latest trends and data shaping global tourism.
Additionally, interactive workshops and “brain box” sessions will promote skill-building and knowledge sharing.
Building on Past Success
WTM Africa 2024 set a high standard, achieving a 53% increase in attendance compared to the previous year. Delegates from 88 countries participated, including a significant number of small businesses and industry newcomers.
“The future of African tourism is bright,” says De Jager. “WTM Africa connects tourism pioneers and established players to celebrate the industry’s diversity and potential.”
Cape Town Mayor Geordin Hill-Lewis echoed this sentiment, emphasizing the event’s role in unlocking Africa’s tourism potential. “WTM Africa 2025 looks set to be the biggest and most well-attended event to date,” he remarked.
Early registration is crucial for exhibitors and delegates. “Stands are in high demand,” De Jager notes. Exhibitors should secure their spaces promptly to benefit from pre-scheduled meetings with influential buyers and suppliers.
Parallel Events and Highlights of 2025 WTM Africa
WTM Africa attendees can access concurrent events at no additional cost, such as:
- ILTM Africa: A luxury tourism showcase scheduled from April 6-8 at the Norval Foundation in Cape Town.
- IBTM Africa: Focused on business travel and meetings.
- EQUAL Africa: Powered by IGLTA, highlighting LGBTQ+ travel.
- Travel Tech: A hub for innovation in tourism technology.
De Jager emphasizes the importance of these events, noting their role in elevating Africa’s tourism profile on a global stage.
WTM Africa is made possible through partnerships with the City of Cape Town, the Cape Town International Conference Centre, and Lift Airlines. These collaborations ensure a world-class experience for attendees.
“WTM Africa is where the future of African tourism takes shape,” concludes De Jager. “We’re excited to welcome the global tourism community to Cape Town.”
