SUMMARY – ACCOR APPOINTS JULIE WHITE AS CHIEF COMMERCIAL OFFICER FOR EUROPE & NORTH AFRICA. THE BRAND AIM TO LEVERAGE HER EXTENSIVE INDUSTRY EXPERIENCE FOR CONTINUED GROWTH IN THE REGION’S DIVERSE HOSPITALITY PORTFOLIO.
Accor has chosen Julie White as Chief Commercial Officer for Europe & North Africa in its Premium, Economy, and Midscale division. In her new role, Julie will lead Accor’s commercial team and oversee the revenue strategy for Europe and North Africa.
With over two decades of experience in the global travel industry, Julie brings expertise in distribution, CRM, revenue management, digital, sales, and marketing. Her appointment strengthens Accor’s diverse portfolio, including brands like Pullman, Novotel, and ibis.
Accor Appoints Julie White, bringing with her a wealth of experience from her previous role as Vice President Commercial at Wyndham Hotels & Resorts. She also boasts a background in consultancy and a history of working with top-tier airlines.
Accor’s Strategic Appointment for Market Leadership
This appointment aligns with Accor’s commitment to deliver commercial value through guest-centricity and brand strength. Karelle Lamouche, Global Chief Commercial Officer, Premium, Midscale & Economy at Accor, showed confidence in Julie’s ability to give significantly to the business.
Julie White expressed excitement about working with Accor’s team to achieve the company’s commercial objectives across the region. Accor’s ambition for growth and success remains evident.
Accor is a globally recognized hospitality group that stands as a prominent leader in the international hotel industry. With a rich history, the company has established itself as a trusted player in the world of travel and accommodations. Accor’s extensive portfolio encompasses a diverse range of hotel brands, catering to the varied preferences and needs of travelers worldwide. From luxury and upscale properties to midscale and economy options, Accor offers a comprehensive array of choices for guests. Accor continues to shape the future of the hospitality industry by embracing innovation and understanding demands of modern travelers.