ALEPH HOSPITALITY RECOGNIZES CENTURY PARK HOTEL & RESIDENCES FOR SUSTAINABILITY EXCELLENCE IN RWANDA. THEIR ALEPH CARES INITIATIVE SETS NEW STANDARDS FOR SOCIAL RESPONSIBILITY IN THE HOSPITALITY INDUSTRY.
Century Park Hotel and Residences in Kigali, Rwanda, recently clinched the Best Performing Award from Aleph Hospitality in Dubai for its outstanding sustainability efforts.
In a remarkable display of social responsibility, the hotel provides health insurance for 50 families and engages in Aleph CARES initiatives such as blood donations and hosting SOS children, fostering a positive impact on the community.
Transitioning away from plastic usage, the hotel implemented a ban on plastic cups, introduced a robust recycling program, and replaced plastic straws with eco-friendly rice straws.
Aleph Cares Initiative Paving the Way
Since 2022, Aleph Hospitality has managed Century Park Hotel and Residences, aligning it with their Aleph CARES sustainability program.
Under Aleph CARES, hotels are mandated to monitor and analyze energy and water consumption. Hotels also promote locally sourced food, and engage in corporate social responsibility initiatives.
Comprehensive Sustainability Pillars
Aleph CARES focuses on five pillars: Management Approach, Energy & Water Conservation, Waste Management, Product Selection, and CSR & Solidarity, ensuring a holistic approach to sustainability.
Aleph Hospitality’s commitment goes beyond rhetoric, with 5% of fees from their management agreement for Boma hotels in Kenya donated to the Kenya Red Cross.
Building a Sustainable Culture
Aleph CARES’s unique approach involves empowering local teams with sustainability initiatives. They appoint Pioneers at each hotel to drive awareness and implement solutions tailored to their community.
Localized efforts, such as the “give a soap, give a hope” project in Kenya. That showcases the success of this approach, emphasizing creativity and community engagement.
Aleph Hospitality: Expansion and Future Sustainability Initiatives
With a growing portfolio that includes properties in Ethiopia, Kenya, and Rwanda, Aleph Hospitality plans to expand into Ghana, Democratic Republic of the Congo, Cameroon, Liberia, and Tanzania.
Moreover, their future initiatives include encouraging sustainable local activities, supporting ethical associations, and utilizing unused space for eco-friendly projects.
Bani Haddad, Founder and Managing Director of Aleph Hospitality, envisions a portfolio of 50 hotels in MENA region by 2026. They aim to make a significant difference through Aleph Cares.