ELEGANT HOTEL COLLECTION UNVEILS LUXURY SOFT BRAND WITH 25 PROPERTIES, AIMS FOR 50 BY 2024. IT AIMS TO BRING MODERN TECH TO LUXURY DISTRIBUTION & PROMOTING UNIQUE EXPERIENCES FOR DISCERNING TRAVELERS.
Elegant Hotel Collection has made a grand entry into the luxury soft brand market. With 25 luxury hotels currently on board, they’re targeting a total of 50 properties worldwide by the summer of 2024.
An Exclusive Luxury Community
Elegant’s approach is exclusive and invitation-only, creating a luxury community where each hotel enjoys tailored services. This unique approach sets them apart in the luxury market.
Elegant carefully handpicked properties that embody its five brand elements. These include Hospitality, Authenticity, Inclusivity, Innovation, and Sustainability, in line with the evolving preferences of luxury travelers.
Elegant’s founding members include highly acclaimed properties such as Home House in London, Rosselli AX Privilege in Malta, and many more.
Innovative Distribution Model
Elegant is embracing a technology-driven approach to luxury distribution. Their pay-on-performance model focuses on results-based pricing, ensuring measurable return on investment.
Moreover, Elegant Hotel Collection member hotels gain a competitive edge by harnessing cutting-edge technology and adapting to evolving consumer trends. This strategic use of technology enhances their position in the global hospitality landscape.
Unique Experiences for Discerning Travelers
Stephanie Hall, Group Director of Sales & Marketing at Exclusive Collection, underscores the alignment of their brand with consumer values. Their focus lies in delivering extraordinary and memorable experiences for their clientele.
Elegant also aims to elevate independent luxury properties by providing personalized support, global distribution, and, most importantly, incremental growth with a positive financial return.
Catt McLeod, the Vice President of Brand Development at Elegant Hotel Collection, is thrilled to launch this exceptional venture. With a focus on offering a dynamic and comprehensive approach to luxury representation, Catt and the team at Elegant Hotel Collection want to provide creative revenue-generating initiatives and best-in-class technology.
Strong Partnership for Distribution
Elegant has chosen HotelREZ Hotels & Resorts to manage its member distribution, leveraging global strength while focusing on developing in the soft brand market.
In the digital age, technology is pivotal for the success of any hotel. That is why, Elegant Hotel partnership with HotelREZ ensures best-in-class distribution and personalized support for their luxury properties.
Comprehensive Brand Marketing
Elegant Hotel Collection is going to launch an extensive brand marketing and channel distribution strategy. Their approach involves leveraging technology to target the most suitable customer demographic effectively.
Moreover, Elegant Hotel Collection’s foray into the luxury soft brand market promises a fresh perspective on luxury travel, driven by innovation and technology, and supported by a community of elite hoteliers.
About Elegant Hotel Collection
Elegant Hotel Collection, a comprehensive luxury soft brand, is dedicated to providing top-tier distribution services, advanced technology, and sales and marketing support to a select global network of distinctive hotels. With a focus on sustainability and curated growth through invitation-based expansion, they uphold four core values: authenticity, inclusivity, innovation, and sustainability. The Elegant Hotel Collection is also globally recognized under the HO GDS chain code, powered by HotelREZ.