From Copenhagen to Africa’s Top Hotel Brand: The History of Radisson Blu

Radisson Hotel Group in africa

SUMMARY – FROM COPENHAGEN TO AFRICA’S TOP HOTEL BRAND: THE RISE OF RADISSON BLU AND ITS GROWING PRESENCE ACROSS THE CONTINENT. RADISSON BLU: PROVIDING UNPARALLELED SERVICE AND CREATING MEMORABLE EXPERIENCES FROM EUROPE TO AFRICA.

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In 1960, the world’s first designer hotel opened its doors in Copenhagen, Denmark, marking the start of the Radisson Hotel Group’s journey. Today, the hotel, known as the Radisson Collection Royal Hotel, Copenhagen, continues to thrive and set itself apart.

Tim Cordon, the COO Middle East and Africa of Radisson Hotel Group, emphasizes the group’s commitment to delivering Memorable Moments, being exceptional hosts, and fostering strong partnerships. These principles have been at the core of the group’s operations from the early beginnings and will remain the driving force.

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Radisson Blu, one of the group’s prominent brands, emerged in 2009. It originated from a franchise agreement between SAS International Hotels and Carlson Hotels, with SAS taking charge of managing the Radisson brand in Europe, the Middle East, and Africa (EMEA). Within a year, Radisson Blu became the largest upscale hotel brand in Europe.

Unparalleled Service and Global Presence

With over 380 locations worldwide, Radisson Blu aims to provide unparalleled service, comfort, and style while creating meaningful and memorable experiences for its guests. Whether it’s a business trip or a leisurely getaway, Radisson Blu properties cater to diverse needs and preferences.

Radisson Blu has established a significant presence in Africa. The Radisson Blu Waterfront Hotel in Cape Town, South Africa, opened its doors at the turn of the millennium, marking the brand’s entry into the continent. Since then, Radisson Blu has steadily expanded its portfolio, currently boasting nearly 40 hotels either in operation or under development across Africa.

Recognizing that guests travel with purpose, Radisson Blu is committed to supporting them in every possible way. This includes creating networking opportunities, ensuring physical and mental nourishment throughout their stay, and providing a stylish environment that inspires and connects like-minded individuals. Radisson Blu’s design features reflect its dedication to keeping guests inspired.

Radisson Blu’s African Growth

In recent years, Radisson Blu has experienced significant growth in Africa. With nearly 40 hotels and almost 8000 rooms, the brand has a strong presence from Casablanca in the North to Cape Town in the South. 

Tim Cordon expresses the brand’s determination to deliver magical moments to both new and existing customers. The recognition received from winning the category in the World Travel Awards further validates their efforts and strengthens their resolve to continue providing exceptional experiences.

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