andSUMMARY – MOROCCO’S NATIONAL TOURISM OFFICE (ONMT) IS DETERMINED TO POSITION THE COUNTRY AMONG THE TOP 10 TOURIST DESTINATIONS WORLDWIDE. ONMT TOURISM ROADMAP INCLUDES STRATEGIC INITIATIVES, SUCH AS INCREASING AIRLINE CAPACITY AND INTRODUCING NEW ROUTES, PRIORITIZING DOMESTIC TOURISM, AND LEVERAGING THE COUNTRY’S SPORTING ACHIEVEMENTS.
Morocco’s National Tourism Office (ONMT) is taking bold steps to position the country among the world’s top 10 tourist destinations. The goal is to enhance Morocco’s appeal and attract more visitors by increasing airline capacity. The ONMT aims to add 3.9 million potential passengers, totaling 8.2 million seats.
In collaboration with various airlines, the ONMT has announced plans to introduce 33 new routes. These routes will connect eight Moroccan destinations with nine European markets during the summer of 2023. This initiative aims to facilitate easier access to Morocco for travelers from key European countries.
Focusing on Domestic Tourism and Ambitious Growth Targets
The ONMT recognizes the importance of domestic tourism and has launched the “Ntla9awfbladna” campaign to promote local travel. With an ambitious action plan, the ONMT Tourism roadmap seeks to achieve an annual growth rate of 13% by 2026. By prioritizing domestic tourism, Morocco aims to strengthen its position as a leading global travel destination.
The Moroccan national football team’s remarkable performance at the 2022 World Cup has significantly impacted Morocco’s image and reputation as an attractive destination. The ONMT emphasizes that their goal of entering the top 10 admired destinations is now more attainable than ever before.
ONMT’s Action Plan and Tourism Roadmap
In April 2023, the ONMT launched its action plan for 2023-2026, titled “Light in Action,” as part of its tourism roadmap. The ONMT tourism roadmap outlines strategic initiatives to position Morocco among the world’s top 10 tourist destinations. The roadmap’s objective is to attract 17.5 million tourists, create 200,000 new jobs, and generate MAD 120 Billion ($11.9 billion) in tourism revenue with a budget of MAD 6 Billion ($598.6 million).
The ONMT tourism roadmap includes comprehensive measures and targets to drive Morocco’s tourism sector forward. By implementing this roadmap, the ONMT aims to enhance the country’s infrastructure, promote sustainable tourism practices, and develop diverse tourism products and experiences.
Morocco’s Enduring Popularity and Recent Tourism Growth
Morocco continues to maintain its popularity as a premier tourist destination. The Washington Post has recognized Morocco as one of the world’s top travel destinations for this year, further enhancing its appeal to international travelers.
Recent data from the Ministry of Tourism indicates a growth rate of 20% in tourist arrivals compared to the same period in 2019. As of the end of May 2023, Morocco has welcomed 5.1 million tourists, demonstrating the country’s sustained attractiveness.
By implementing strategic initiatives outlined in the ONMT tourism roadmap, Morocco is well-positioned to achieve its goal of becoming one of the world’s most admired tourist destinations. The ONMT’s comprehensive action plan signifies the country’s commitment to driving tourism growth and creating economic opportunities.