SATSA Launched New Golf Chapter to Boost Golf Tourism in South Africa
SATSA INTRODUCES GOLF CHAPTER TO BOOST GOLF TOURISM IN SOUTH AFRICA, EMPHASIZING THE COUNTRY’S DIVERSE OFFERINGS BEYOND GOLF.
SATSA introduces Golf Chapter to bolster golf tourism in South Africa. They aim to unite the golf tourism community and tap into the massive potential of this luxury segment. CEO David Frost emphasizes the significant spending power of golf tourists, highlighting the opportunity for promoting high-value experiences in Southern Africa.
After years of collaboration efforts, SATSA formalizes a partnership with South African Tourism (SAT) to promote golf tourism. Carl Reinders, appointed as Golf Chapter chair, emphasizes the competitive advantage of South Africa’s diverse offerings beyond golf, including cultural experiences, gastronomy, and wildlife safaris.
Strategic Plan to Elevate Golf Tourism in South Africa
SATSA submits a comprehensive business plan to SAT, focusing on raising awareness of South Africa as a top golf destination. Initiatives include sponsoring a South Africa pavilion and a destination presentation at the International Golf Travel Market (IGTM) conference. Proposed activities also include familiarization trips and promotional videos showcasing South Africa’s golf offerings.
The inaugural meeting of the Golf Chapter convenes virtually, inviting members to shape priorities and activities. CEO David Frost emphasizes the commitment to enriching member services and encourages participation from both golf tourism professionals and enthusiasts.
The launch of the Golf Chapter signifies a milestone in coordinated efforts to promote golf tourism in South Africa. With a strategic plan in place, SATSA aims to elevate South Africa’s profile as a premier golf destination.
About SATSA
SATSA, the Southern Africa Tourism Services Association, is a leading tourism organization dedicated to promoting and supporting the tourism industry across Southern Africa. Comprised of a diverse membership including tour operators, accommodation providers, and tourism services, SATSA plays a pivotal role in advocating for sustainable tourism practices, fostering industry collaboration, and driving tourism growth in the region.
