Explore the revival of Zimbabwe tourism with increased investor interest and infrastructure upgrades, making it an attractive destination in Southern Africa. Increased interest in Zimbabwe as a standalone destination in southern Africa has been observed, with more investors willing to invest. The government’s efforts to upgrade infrastructure at the main airports and aerodromes have also enhanced the attractiveness of the destination for tourists.
Tourism executives report an increase in investors willing to invest in Zimbabwe as a standalone destination in southern Africa, indicating renewed interest in the country. To enhance the attractiveness of the destination and increase the number of tourists, the government has been upgrading infrastructure at the main airports and aerodromes.
Tourism Business Council of Zimbabwe president, Wengayi Nhau, stated that they aim to improve tourism packages to revive the sector. The diversity of attractions in Zimbabwe has attracted markets, leading to an increase in players ready to invest in the destination. Airlines, tour operators, and hotel operators are also increasing capacity and improving their products.
The government has invested in upgrading infrastructure at Victoria Falls International Airport, JM Nkomo International Airport in Bulawayo, and Robert Gabriel Mugabe International Airport. Although the infrastructure is still below minimum standards, the government must work hard to improve it and make it more attractive to potential operators.