Hyatt to Acquire Mr. & Mrs. Smith to Strengthen Position in Luxury Travel
HYATT HOTELS CORPORATION IS SET TO ACQUIRE LONDON-BASED MR & MRS. SMITH FOR £53.0 MILLION IN CASH CONSIDERATION, STRENGTHENING HYATT’S LEADERSHIP POSITION IN LUXURY, ESPECIALLY ACROSS EUROPE. THE ACQUISITION OF MR & MRS. SMITH, A GLOBAL TRAVEL CLUB PLATFORM, PRESENTS AN OPPORTUNITY FOR HYATT’S WORLD OF HYATT LOYALTY PROGRAM TO EXPAND AND ATTRACT MORE MEMBERS.
Hyatt Hotels Corporation has announced plans to acquire Mr. & Mrs. Smith, a global travel club platform based in London. The acquisition will provide Hyatt with access to a carefully curated collection of over 1,500 boutique and luxury properties in desirable locations worldwide. The deal will be completed in cash consideration of £53.0 million, and the transaction is expected to close in the second quarter of 2023, subject to customary closing conditions.
Hyatt’s acquisition of Mr. & Mrs. Smith will enhance its distribution capabilities, especially across Europe, by forging relationships with additional hotel owners and over one million loyal Mr. & Mrs. Smith members. Hyatt plans to unveil direct booking access to properties within the Mr & Mrs. Smith platform through its distribution channels, including Hyatt.com and the World of Hyatt app. This move will unlock access to twice the number of global boutiques and luxury properties within Hyatt’s direct booking channels. Hyatt is exploring ways to enable World of Hyatt members to earn and redeem points across eligible hotels in the Mr. & Mrs. Smith collection.
The acquisition builds on Hyatt’s transformative growth period in the last 12 months, which included the completed acquisition of Dream Hotel Group’s lifestyle brand and management portfolio, the conversion of over 30 franchise agreements with Lindner Hotels & Resorts and me and all hotels, as well as substantial organic growth of Hyatt’s global portfolio. Membership in the World of Hyatt loyalty program has more than tripled during the past five years.
About Mr. & Mrs. Smith Hotel
Established in 2003, Mr. & Mrs. Smith is a premium travel club catering to hotel enthusiasts. This award-winning booking service specializes in curated stays at the world’s most alluring boutique and luxury hotels, with over 1,800 hotels and villas in their portfolio. In Africa, Mr & Mrs. Smith boasts 96 hotels and five villas, including properties in South Africa, Egypt, Tanzania, Morocco, Rwanda, Namibia, Zimbabwe and Kenya. Smith members can enjoy the best prices, free extras on arrival, and 24/7 assistance from in-house travel experts, Smith24. Furthermore, Mr & Mrs. Smith is committed to the highest standards of environmental and social responsibility and was officially recognized as a B Corp in 2022. Visit mrandmrssmith.com to explore and make reservations.
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