Radisson Hotel Group Breaks Hotel-Opening Records in Ambitious African Expansion Plan
Radisson Hotel Group aims to expand its presence in Africa with 150 hotels in the next five years, as the group has almost 100 hotels and 16,000 rooms in operation or under development. The group has prioritized Morocco, Nigeria, South Africa, and Egypt for its expansion plans in 2023 while focusing on quick conversions to reduce the period between hotel signings and openings to two to three years.
Radisson Hotel Group continues to break records in Africa with its ambitious expansion plans, aiming to have 150 hotels across the continent within the next five years. The group has almost 100 hotels and 16,000 rooms in operation or under development, with 14 hotels opened and over 25 new hotels signed in the last two years alone.
The group’s focus markets for expansion in 2023 are Morocco, Nigeria, South Africa, and Egypt, as well as new markets of interest such as Gambia, Cameroon, Ghana, Tanzania, and Seychelles. The group prioritizes quick conversions and has reduced the period between its hotel signings and openings to two to three years, a new record in the region.
In 2022, the group entered several new African markets, including Madagascar, and introduced its Radisson Individuals brand to the continent with the opening of Marina Resort Port Ghalib in Egypt. The group also expanded its portfolio in South Africa with the opening of the Radisson Blu Hotel Durban Umhlanga and its upcoming Safari Hotel in Hoedspruit, the group’s first safari resort in the country. The group also signed agreements for new hotels in Egypt and Cameroon, both opening in 2024.
