Radisson Hotel Group Aims for Significant Expansion in Morocco by 2030
RADISSON HOTEL GROUP SETS AMBITIOUS EXPANSION GOALS IN MOROCCO, AIMING TO DOUBLE ITS HOTEL PORTFOLIO BY 2030. LED BY ERWAN GARNIER, THE GROUP TARGETS KEY CITIES AND DIVERSE HOSPITALITY OFFERINGS. ALIGNED WITH ITS STRATEGIC VISION AND THE UPCOMING FIFA WORLD CUP. WITH IMPRESSIVE GROWTH IN AFRICA, THE GROUP IS WELL-POSITIONED TO ACHIEVE ITS OBJECTIVE, DRIVEN BY RECORD-BREAKING PERFORMANCE.
Radisson Hotel Group plans to expand its current 11 hotels in Morocco to 25 by 2030, emphasizing the country’s pivotal role in its growth strategy. Erwan Garnier, the Senior Director for Development, will spearhead this expansion, focusing on major cities.
Radisson Morocco Expansion Planes: Targeting Key Locations
The Group’s strategy centers on bolstering its presence in Casablanca and Marrakech, alongside venturing into Rabat, Tangier, Agadir, and Fez. The forthcoming Radisson Hotel Casablanca Gauthier La Citadelle in the vibrant Gauthier district signifies a significant milestone in this expansion drive.
“Our priority is to establish diverse hospitality offerings, including business hotels, serviced apartments, mixed-use projects, and resorts. We want to align it with our strategic plan & 2030 FIFA World Cup,” says Garnier, stressing Radisson’s commitment to quality.
Erwan Garnier, instrumental in the Group’s development journey for nine years, has been pivotal in expanding its African portfolio. With a focus on Francophone and Lusophone countries, Indian Ocean islands, and West and Central Africa, his leadership has been instrumental.
Record-breaking Performance
In 2023, Radisson Hotel Group has inked eight new deals in African continent, adding over 1,600 rooms to its portfolio. Positioned to achieve 150 hotels in Africa within five years, the Group’s momentum underscores its status as the continent’s fastest-growing hotel brand.
Over the past three years, Radisson achieved unparalleled growth in Africa, opening 20 hotels and realizing 15 percent annual growth. This exceptional performance underscores its commitment to expanding its presence across the continent.
