Reviving Africa’s Hotels: Trends and Project Management Strategies

THE ARTICLE HIGHLIGHTS THE RISE OF LIFESTYLE HOTELS, PREFERENCE FOR HOTEL UPGRADES, THE IMPORTANCE OF INTERNATIONAL AND LOCAL EXPERTISE, AND THE ROLE OF EFFECTIVE PROJECT MANAGEMENT IN REVITALIZING AFRICA’S HOTEL INDUSTRY.

In 2021, Kasada Capital Management made headlines by acquiring eight hotels in Sub-Saharan Africa, marking a significant shift in the region’s hospitality landscape. This acquisition, one of the largest in the sector, underscores the growing interest and potential for further development in Africa’s hospitality industry.

Here are some major trends and the role of effective management in revitalizing Africa’s hotel industry: 

Growing Demand for Lifestyle Hotels

The rise of lifestyle hotels is reshaping the hospitality industry in Sub-Saharan Africa, mirroring global trends. These hotels redefine traditional accommodation by offering vibrant social spaces, trendy amenities, and unique experiences. With a focus on design and personalized service, lifestyle hotels attract both leisure and business travelers, driving demand and loyalty.

Preference for Upgrades Over New Builds

Investors are increasingly favoring the refurbishment and repositioning of existing hotels over new construction projects. Around 80% of hotel investors are actively searching for value-added investment chances in the sector, as per a recent survey by JLL.

This shift is driven by factors such as rising construction costs and a desire for sustainable practices. By revitalizing aging properties, investors can meet evolving guest preferences while maximizing returns on investment in a shorter time frame.

International Expertise and Local Knowledge

Successful hotel refurbishments in Africa require a combination of international expertise and local market knowledge. International partners bring global best practices and design trends, while local insights ensure alignment with cultural preferences and regulatory requirements. This collaboration creates a winning formula for hotel transformations that appeal to both global travelers and the local community.

Project Management Expertise

Effective project management is essential for the success of hotel refurbishment projects. Experienced project managers play a crucial role in coordinating stakeholders, managing risks, and ensuring timely delivery within budget constraints. Their expertise enables informed decision-making and a seamless execution, ultimately delivering high-quality results that exceed stakeholders’ expectations.

Final Words

The convergence of global trends, investor preferences, and project management expertise is driving a transformation in Africa’s hospitality sector. As more investors recognize the potential for value-add opportunities in existing hotel assets, the industry is poised for further growth and innovation. By embracing these trends and leveraging project management best practices, Africa’s hotels can thrive in the competitive global market.

about JLL

JLL, or Jones Lang LaSalle Incorporated, is a leading global professional services firm specializing in real estate and investment management. With operations spanning over 80 countries, JLL provides services in areas such as leasing, property management, advisory, valuation, and investment management. Renowned for its market intelligence and industry expertise, JLL assists clients in making informed decisions regarding their real estate assets, investment strategies, and overall business objectives.

Original Article by JLL! 

Author: Matthew Renshaw, Senior Director Project & Development Services Sub-Saharan Africa