TUI Group Expanding Hotel Business in Sub-Saharan Africa
TUI GROUP ANNOUNCES PLANS TO EXPAND ITS HOTEL BUSINESS IN SUB-SAHARAN AFRICA, INTRODUCING NEW UPSCALE BRANDS AND FOCUSING ON KEY DESTINATIONS. WITH A COLLABORATIVE GROWTH STRATEGY, THE GROUP AIMS TO OFFER DIVERSE HOTEL EXPERIENCES WHILE CONTRIBUTING TO THE REGION’S HOSPITALITY INDUSTRY.
TUI Group is gearing up to expand its hotel business in Sub-Saharan Africa, focusing on key destinations like Cape Verde, The Gambia, Senegal, Tanzania, and Kenya. The move includes the introduction of a new upscale brand, “The Mora Zanzibar,” offering contemporary luxury experiences.
Managing Director of TUI Blue, Artur Gerber, emphasizes the group’s commitment to creating diverse hotel experiences for various target groups, from budget-conscious travelers to luxury seekers. The launch of “The Mora” aligns with this strategy, promising tailored luxury and flexible service.
TUI Group: Expanding Footprint in East Africa
TUI Blue’s expansion also extends to East Africa, with plans for the first TUI BLUE hotel in Kenya, “TUI BLUE Watamu,” in Kilifi County. This project, developed by Sands of Darakasi Resorts Limited, exemplifies TUI Group’s collaboration model in developing new hotels on the continent.
TUI Group highlights its partnership approach in developing new hotels, exemplified by its collaboration with Valor Hospitality Partners. However, the focus in East Africa is on key destinations like Mauritius, Tanzania, and Kenya, indicating a strategic growth trajectory.
TUI Hotels & Resorts currently boasts over 90 hotels with more than 30,000 rooms across seven African countries, signaling a steady growth trajectory in the region. The group aims to contribute to the development of the African hospitality industry while catering to diverse traveler preferences.
About TUI BLUE
TUI BLUE is a brand which offer tailored hotel experiences for various types of travelers, including adults, families, and those interested in local culture. They provide personalized hospitality through their BLUE Guides and the BLUE App, offering a range of activities and entertainment suitable for all ages. TUI BLUE also emphasizes local food experiences and accommodates various dietary needs. They focus on expansion in regions like Asia, the Middle East, and Africa.
About The Mora
The Mora is offering contemporary luxury experiences with a highly tailored and flexible approach. Guests have the freedom to shape their holiday experience according to their preferences, whether indulging in a late breakfast, beachside spa treatments, or relaxed downtime. Moreover, The Mora promises an energizing vacation where guests dictate the pace.
About TUI Group
TUI Group, a prominent global tourism entity headquartered in Germany, operates internationally. Listed on the FTSE 250, Hanover Stock Exchange, and Frankfurt Stock Exchange, TUI Group serves 19 million customers with integrated tourism services. Its offerings span over 400 hotels, premium cruise ships, leading tour operators, airlines, and digital platforms across Europe. With a focus on sustainability, TUI Group also supports responsible tourism through initiatives like the TUI Care Foundation, fostering positive impacts on education, the environment, and social standards in 25 countries.
