WTM Africa 2024 Content Programme: Insights for Industry Growth

THE WTM AFRICA 2024 CONTENT PROGRAMME UNVEILS AN ARRAY OF ENGAGING SESSIONS, FOSTERING COLLABORATION AND INSIGHTS. REGISTER NOW TO JOIN THE DISCUSSIONS AND ENRICH YOUR BUSINESS STRATEGY.

Africa Travel Week (ATW) gears up for the eagerly anticipated WTM Africa 2024, set to unfold from 10th to 12th April 2024 in Cape Town. Celebrating its 10th anniversary, WTM Africa promises an enriching experience with a robust content programme, spotlighting interactive ‘Brain Box’ sessions fostering collaboration and networking among industry stakeholders.

Less than a fortnight remains before the commencement of the event, which will feature over 73 live sessions held at the Cape Town International Conference Centre (CTICC).

WTM Africa 2024 Content Programme: Elevating Industry Discourse

Olivia Gradidge, Marketing Manager at Africa Travel Week, expresses enthusiasm for the milestone year, stating, “2024 marks significant growth for our industry and WTM Africa. Moreover, she said, we’ve endeavored to enhance our content programme to reflect this, elevating the standard of offerings and engagement.”

With a focus on knowledge dissemination, connection building, and fostering business growth, this year’s agenda covers a diverse range of topics crucial to the tourism sector’s development. From responsible tourism to advancements in travel technology, the programme also aims to address pressing industry trends and facilitate insightful discussions.

Engaging Brain Box Sessions

Introducing the innovative ‘Brain Box’ concept, Gradidge underscores its role in facilitating collaborative discussions driven by attendees. However, embracing the theme ‘Step Inside’, participants will immerse themselves in these interactive sessions, contributing to collective problem-solving and ideation.

In line with the event’s commitment to sustainability, official show partners such as Fair Trade Tourism play a pivotal role in hosting sessions focused on responsible tourism practices and their global impact.

To fully leverage the event’s offerings, registration is open. So, Attendees are invited to step inside the realm of WTM Africa 2024, where they can gain valuable insights.