WTM Africa’s Jubilant 10th Anniversary Showcase at Africa Travel Week
CELEBRATING A DECADE OF SUCCESS, AFRICA TRAVEL WEEK UNVEILS AN EXCITING PROGRAMME FOR THE 10TH ANNIVERSARY WTM AFRICA SHOW. FROM NEW PARTNERSHIPS TO REAL BUSINESS-BUILDING OPPORTUNITIES, THE EVENT PROMISES A MEMORABLE EXPERIENCE FOR INDUSTRY PROFESSIONALS.
Africa Travel Week celebrates a decade with its 2024 WTM Africa edition, promising a bustling schedule in Cape Town from April 7 to 12. The program brings new partnerships, valuable business opportunities, and interactive networking for the travel industry.
Expanding Horizons for Business and Celebration
The 2024 WTM Africa edition reflects growth and optimism in the tourism landscape. Megan De Jager, RX Africa’s Portfolio Director, emphasizes real business-building opportunities, marking a significant milestone in the industry’s legacy.
From 2014 to 2023, WTM Africa saw a steady increase in attendance, with 34,731 industry professionals participating. Exhibitor numbers soared to 577 in 2023, and this year aims to surpass that figure, fostering more connections and collaborations.
Diverse Highlights Await Attendees
- Festival-style celebrations offer wine tastings, live performances, product launches, and immersive experiences.
- The Brain Box introduces interactive workshops for meaningful discussions with global professionals.
- The Sustainability Village showcases responsible tourism through artisans, crafters, and thought leaders.
- Live performances honor the longstanding partnership with the City of Cape Town.
- A new collaboration with Tourism Investment Forum Africa (TIFA) positions African destinations as attractive investment locations.
Noteworthy Partnerships and Key Events At WTM Africa
The renewed alliance with IGLTA Foundation supports EQUAL Africa, uniting travel suppliers and buyers targeting the LGBTQ+ community. Additionally, a dedicated Chinese buyer program explores the world’s largest tourism source market.
Harold Goodwin, an esteemed Global Travel Hall of Fame Academy inductee, returns as the keynote speaker for the Responsible Tourism Conference. Mandisa Magwaxaza is confirmed as the official MC.
WTM Africa emphasizes collaborative partnerships with official sponsors, including Recycled Flip Flop Sculptures Studio (RFFSS), Southern Sun, Lift Airlines, and Gold Restaurant.
As part of Africa Travel Week, WTM Africa remains dedicated to delivering exceptional experiences and high-value opportunities, ensuring a tangible return on investment for participants.
