AFRICAN TOURISM BOARD AND EGYPTIAN JUNIOR BUSINESS ASSOCIATION JOIN FORCES TO ADVANCE SUSTAINABLE TOURISM. THROUGH A HISTORIC THREE-YEAR PARTNERSHIP, SPANNING INFORMATION EXCHANGE, CAPACITY BUILDING, AND INCLUSIVE STAKEHOLDER ENGAGEMENT.
In a pivotal move to boost sustainable tourism in Africa, the African Tourism Board (ATB) and the Egyptian Junior Business Association (EJB) have inked a Memorandum of Understanding (MOU). This strategic partnership, signed by ATB Executive Chairman Cuthbert Ncube and EJB Chairman Engineer Bassam El Shanawany, aims to advance tourism development across the continent.
ATB & EJB Vision and Commitment to Action:
The collaboration, rooted in a shared vision, emphasizes the vital role of cooperation in propelling Egyptian business development through tourism. Both entities commit to leveraging their expertise, networks, and determination to make a lasting impact on the tourism sector.
The MOU spans a broad spectrum, encompassing information exchange, capacity building, policy advocacy, marketing, promotion, and inclusive stakeholder engagement. This dynamic collaboration seeks to revolutionize sustainable tourism practices and invigorate economies.
To ensure seamless implementation, a Joint Working Group will oversee progress. Regular meetings and an annual action plan, outlining specific objectives and timelines, will drive the partnership of African Tourism Board and Egyptian Junior Business Association forward. Confidentiality is paramount, with both parties pledging to treat exchanged information with utmost care.
The historic MOU, effective for three years, symbolizes unwavering dedication. Either party holds the right to terminate the agreement with a 30-day notice. Any amendments, if necessary, will be made in writing with mutual agreement, emphasizing transparency and unity in decision-making.
The ATB and EJB partnership heralds a new era in sustainable tourism and economic growth in Africa. This collaboration aims to create a lasting impact on the continent, leaving an indelible mark on the tourism industry and its people.
The African Tourism Board, at the forefront of its field, remains committed to unlocking the vast potential of African tourism. Their strategic initiatives and inventive approaches underscore their relentless pursuit of sustainable tourism practices.
In summary, the ATB and EJB partnership signals a transformative journey toward sustainable tourism in Africa, marking a historic chapter in economic growth and collaboration on the continent.