SUMMARY – IN 2023, BOLD TRAVEL PREDICTIONS FOR THE TRAVEL INDUSTRY INCLUDE MARRIOTT ACQUIRING ROSEWOOD HOTELS & RESORTS AND ALASKA AIRLINES PURCHASING HAWAIIAN AIRLINES. THESE MOVES REFLECT A TREND OF CONSOLIDATION AND EXPANSION IN THE INDUSTRY, WITH POTENTIAL IMPACTS ON LUXURY ACCOMMODATIONS AND AIRLINE OPERATIONS.
In 2023, Marriott is predicted to acquire Rosewood Hotels & Resorts, a luxury chain of properties, according to bold travel predictions. The current owner, New World, has expressed interest in divesting its non-core businesses, and the hotel business unit may be considered non-core. While Rosewood CEO Sonia Cheng’s attachment to the company makes it hard to envision her leaving, the bold prediction includes the possibility of Cheng joining Marriott as a leader. This acquisition would bring higher-end customers and urban luxury properties to Marriott’s portfolio.
The Hawaiian airline market, although not always hot, has seen strong demand and good performance. Hawaiian Airlines, despite experiencing a stock price decrease, presents an opportunity for Alaska Airlines to expand its reach and diversify its operations beyond Seattle. Alaska Airlines has a strong balance sheet and is well-positioned to make such a move. The acquisition of Hawaiian Airlines would allow Alaska Airlines to tap into the leisure travel market and strengthen its loyalty program.
2023 Travel Industry Outlook: Challenges and Opportunities for Agencies and Airlines
As corporate budgets tighten, mid-sized meetings between 200 and 2,000 participants may be significantly reduced. While small meetings and large conventions are still valuable, mid-sized meetings provide a substantial revenue stream for event agencies through hotel commissions. Without these meetings, agencies will need to adapt their business models and find alternative sources of revenue. This shift may cause disruptions and leave lasting impacts on the industry.
In 2023, airline consolidation is expected to pick up momentum. JetBlue and Spirit will likely receive approval for their merger, while Avianca, Gol, and Viva Air plan to merge to avoid closure. In Europe, Air France-KLM, International Airlines Group, and Lufthansa Group have acquisition plans. While these mergers are significant steps, they also come with unexpected costs and challenges. The integration process could lead to operational difficulties, similar to previous instances in the industry.
Trip.com Group, one of the largest online travel agencies globally, aims to expand its presence in the Middle East. The company recognizes the potential of this market, considering its global platforms’ success outside of China. With five years since its last acquisition, 2023 presents an opportune time for Trip.com Group to explore new partnerships.
In 2023, Africa’s tourism industry is expected to make strides towards unification, driven by initiatives like the Single African Air Transport Market. Open skies will significantly impact Africa’s tourism and spur growth. The continent offers vast potential for longer stays due to the distances between destinations. JetBlue’s interest in Africa and other factors make it an interesting market to watch, as it could become a prominent player in the travel industry.
Airbnb Will Launch a Short-Form Video Offering as Part of Its Experiences Revamp
Short-form video content is gaining popularity on social platforms, and Airbnb has an opportunity to incorporate it into its experiences offering. Platforms like TikTok have impacted travel marketing spend but face challenges related to cyber security risks. Airbnb’s emphasis on brand presence makes it a suitable candidate to introduce short-form video content. Other online travel agents may also consider adopting this form of marketing to enhance brand reach and modernize their approach.
Capital One, a major investor in Hopper, is predicted to acquire the online travel company in.