SUMMARY – IHG EXPAND IN AFRICA THROUGH REBRANDING THREE PROPERTIES IN KENYA AND TANZANIA. MOREOVER, THE FRANCHISE AGREEMENTS SHOWCASE GROWING POTENTIAL OF AFRICA’S HOSPITALITY INDUSTRY, PROVIDING ENHANCED GUEST EXPERIENCES IN SOUGHT-AFTER DESTINATIONS.
IHG Hotels & Resorts has signed franchise agreements with Msafiri Limited to rebrand three properties in Tanzania and Kenya, marking a significant hotel expansion in Africa. Consequently, the move comes as the continent’s tourism industry continues to flourish.
Holiday Inn Nairobi Two Rivers Mall and The Fairview Nairobi in Kenya, along with Crowne Plaza Dar es Salaam in Tanzania, have now opened their doors to guests. That collaboration will improve the guest experience by renovating and enhancing the properties, incorporating IHG’s renowned brand hallmarks and standards.
Haitham Mattar, Managing Director, India, Middle East & Africa at IHG, commented on the hotel expansion in Africa. He said: “Africa’s hospitality and tourism industry has tremendous potential, as evidenced by the increasing number of inbound travelers. IHG Hotels & Resorts is excited to meet this demand by swiftly expanding across Kenya and Tanzania. We are thrilled to welcome these properties into the IHG family and offer our guests the exceptional hospitality we are known for.”‘
As IHG expands in Africa, Mattar further emphasized the importance of the partnership with Actis and Westmont Hospitality. He said: “We are pleased to grow together in the region and provide exceptional properties and hospitality to guests visiting these two important gateway cities.”
Positive Outlook on African Tourism
The ownership representatives expressed their enthusiasm for the collaboration, highlighting the growth potential of Africa’s MICE (Meetings, Incentives, Conferences, and Exhibitions), business, and leisure sectors. Furthermore, they mentioned that franchising with IHG aligns with the increasing trend of travelers choosing branded accommodations on the continent. The three hotels joining the IHG platform are strategically located and promise guests an outstanding stay. They are expecting to benefit from IHG’s global systems, technology, and robust loyalty program.
Funke Okubadejo, Director Real Estate at Actis, shared her excitement about IHG hotel expansion in Africa, emphasizing their commitment to investing in exciting real estate opportunities across Africa’s key locations.
Holiday Inn Nairobi Two Rivers Mall
The Mall is located in the lively Gigiri/Runda neighborhood of northern Nairobi. Holiday Inn Nairobi Two Rivers Mall provides guests with convenient access to the 100-acre Two Rivers Mall & Entertainment complex. This destination is an excellent option for families, groups, and visitors to the United Nations, NGOs, embassies, and the increasing number of companies in the area. Additionally, the hotel has 171 rooms, state-of-the-art amenities, meeting rooms, a gym, a swimming pool, and an all-day dining terrace.
The new ownership’s investment aims to have a positive impact on society, the environment, and the local economy. The Fairview team has already commenced new skills training and incorporated greater social awareness into their operations. Following the hotel expansion in Africa, they also plan to achieve a significant reduction in the property’s energy consumption.
Crowne Plaza, Dar es Salaam, Tanzania
Located in the district of Dar es Salaam, Crowne Plaza Dar es Salaam is expected to cater the high demand of business travelers and leisure guests visiting Tanzania’s commercial center. Moreover, travelers often stop in Dar es Salaam to enjoy Taarab music before embarking on trips to the world-renowned Serengeti and Mount Kilimanjaro. The Plaza has 148 rooms, an all-day dining restaurant, a bar, meeting rooms, a contemporary gym, and a swimming pool. Additionally, its strategic location makes it an appealing option for both local and international visitors.