INTERCONTINENTAL HOTELS & RESORTS EMBARKS ON A GLOBAL BRAND EVOLUTION, TRANSFORMING LUXURY TRAVEL WITH FOCUS ON DIVERSITY AND FLEXIBILITY. THIS COMPREHENSIVE TRANSFORMATION AIMS TO CAPTIVATE MODERN LUXURY TRAVELERS AND ENHANCE THEIR CULTURAL EXPERIENCES.
InterContinental Hotels and Resorts is going to unveil a global brand evolution. As part of IHG’s luxury portfolio, the brand is reshaping luxury travel with a focus on technology, design, and the diverse talents of its team.
Modern Luxury & Diversity: InterContinental seeks to captivate modern luxury travelers by providing culturally rich experiences. Their innovative approach also includes new offerings, a fresh brand culture, and a revolutionary food and beverage strategy. With 93 new hotels in the pipeline, they are setting the future course for the brand.
Intentional Flexibility: Acknowledging the diverse lives of modern travelers, InterContinental aims to provide seamless transitions throughout the day. New initiatives include scientifically-backed food and beverage programs and a jet lag app. They’re also reimagining guestroom spaces and other physical areas to adapt to evolving needs.
Insider Expertise: With properties in 60 countries, InterContinental draws on its rich history as a pioneer in hospitality. Additionally, the concierge will play a more significant role, with the introduction of innovative Concierge Galleries in lobbies. These will be hubs of local, cultural knowledge, going beyond the standard concierge desk.
Incredible Occasions: InterContinental is enhancing micro-occasions with its “Incredible Occasions” program. This program will highlight bookable spaces in the hotel for groups of guests celebrating special moments. Unlike traditional settings, these spaces come with unique programming and packages for various milestones.
Cultivated Elegance: The brand’s focus is on “Cultivated Elegance” in design. InterContinental’s diverse style domains cater to different traveler preferences, from idyllic escapes to romantic getaways. They are embracing modernity and meaningful experiences, offering 479 properties in over 70 countries.
About intercontinental hotels and resorts
InterContinental Hotels & Resorts stands as a flagship in the realm of luxury hospitality. As a pioneer and the world’s largest international luxury hotel brand, it has a rich history of providing exceptional experiences to travelers across the globe. With properties in 60 countries and a commitment to continuous evolution, InterContinental caters to the modern luxury traveler by combining cultural richness, cutting-edge technology, innovative design, and the diverse talents of its team members. Moreover, their mission revolves around expanding minds and connecting cultures, offering an unforgettable blend of freedom and familiarity. From innovative food and beverage strategies to unique brand culture, InterContinental is dedicated to shaping the future of luxury travel and making guests feel right at home, regardless of where they are in the world.