Orama Hospitality Management Pioneers Regenerative Tourism in Zanzibar
ORAMA HOSPITALITY MANAGEMENT IS IMPLEMENTING REGENERATIVE TOURISM PRINCIPLES IN ZANZIBAR, HOPING TO SET AN EXAMPLE FOR THE HOSPITALITY AND TOURISM INDUSTRY TO FOLLOW. THE COMPANY’S FOUNDERS BELIEVE THAT THE RIGHT RELATIONSHIP BETWEEN THE ECONOMY AND THE LOCAL BIOSPHERE, ALONG WITH CONCRETE MODELS, CAN BRING ABOUT POSITIVE CHANGES IN THE POST-MATURE TOURISM MARKET.
The Orama Hospitality Management group is applying the principles of regenerative economics to the tourism sector. Orama recently took over the operation of several Zanzibar beachfront hotels to achieve more than revenue success. One of these properties, the F-Zeen Boutique Hotel Zanzibar Beach Resort, is an ideal project for applying regenerative tourism principles.
The founders of Orama Hospitality believe that the key to regenerative business lies in establishing the right relationship between the economy and the local biosphere. The goal is to create a positive ripple effect, which can originate from their Zanzibar efforts. They have chosen Zanzibar because they consider it an ideal market for regenerative tourism.
The current problems in the hospitality and tourism industry are a result of the misinterpretation of what quality and F-Zeen mean, which leads to unsustainable development and the ultimate degradation of life. The authentic expectations of travelers will dictate success and even profitability in the future, with paradise reverting to essentials that leave nothing to be desired. The buffet line at the all-inclusive may well stay, and the cruise ship mooring at the dock won’t disappear.
What is Regenerative Tourism
Regenerative Tourism is a concept that aims to create a positive impact on the environment, society, and the economy of a destination. It goes beyond sustainability by actively restoring and improving the natural and cultural resources of a location. The goal of regenerative tourism is to leave a destination in a better condition than before by promoting conservation, community involvement, and long-term economic benefits.
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