Mike Vroom Takes COO Helm at Newmark Hotels & Reserves

MIKE VROOM TAKES ON THE ROLE OF COO AT NEWMARK HOTELS & RESERVES, FOCUSING ON AI INTEGRATION, TALENT ACQUISITION, AND UNIQUE GUEST EXPERIENCES IN THE 2024 GROWTH STRATEGY.

Mike Vroom takes the Chief Operating Officer role at Newmark Hotels & Reserves, aligning with CEO Neil Markovitz to drive sustainable expansion.

Vroom, a seasoned hospitality leader, boasts over 20 years of global experience. His journey, from managing top Cape Town restaurants to spearheading award-winning projects in Dubai, reflects a commitment to excellence.

Mike Vroom’s Proven Track Record in Hospitality Growth

Joining Newmark in 2014, Vroom’s trajectory includes managing The Queen Victoria Hotel and earning accolades for a Dubai property. His recent promotion to Executive Director of Africa positions him perfectly to contribute to the company’s global growth.

“Mike Vroom’s leadership history and commitment to excellence make him the ideal fit for our vision,” notes Neil Markovitz, CEO of Newmark Hotels & Reserves.

mike vroom’s Strategic Approach to AI and Talent Management

Vroom, excited about the 2024 growth prospects, emphasizes integrating AI without compromising personalized service. Focusing on attracting talent and nurturing their development, he envisions elevating guest experiences through innovative ideas.

“Entering 2024, our focus is on blending commercial drive with talent acquisition, AI integration, and unique guest experiences,” Vroom asserts.

Vroom’s immediate tasks include identifying ways to seamlessly incorporate AI and collaborating with HR teams for talent attraction and development. Striking a balance between commercial goals and personal service levels is at the core of Newmark’s strategy.

“As we step into 2024, our approach involves harnessing AI, attracting talent, and ensuring unique guest experiences,” Vroom outlines.

Vroom underscores the significance of investing in people’s development and fostering a culture of innovation. Collaborating with integrated HR teams, the focus is on growing individual business units by exceeding client expectations.

“Key initiatives include driving growth through talent investment, AI integration, and elevating guest experiences,” Vroom emphasizes.

About Newmark Hotels & Reserve

Established in 2007 in Cape Town, Newmark Hotels & Reserves is expanding its footprint across Africa. From the iconic V&A Waterfront to the scenic Cape Winelands, the vast Karoo skies, and the wildlife-rich UNESCO Waterberg Biosphere and Kruger National Park, each property offers a unique experience where wildlife roams freely. Beyond South Africa, Newmark invites guests to indulge in West African golf adventures, witness the grandeur of the Great Migration, and experience the luxury of Mauritian and Zanzibar beach resorts.