Newmark Hotels & Reserves Introduces Wellness Pillar to Hospitality Offerings
NEWMARK HOTELS & RESERVES ADDS WELLNESS PILLAR TO HOSPITALITY OFFERINGS, LED BY DIRECTOR OF WELLNESS STEVE URIA. THIS STRATEGIC MOVE RESPONDS TO GROWING CONSUMER DEMAND FOR TRANSFORMATIVE TRAVEL EXPERIENCES FOCUSED ON PHYSICAL, MENTAL, AND EMOTIONAL WELL-BEING.
Newmark Hotels & Reserves, based in Cape Town, South Africa, announces the addition of a wellness pillar to its hospitality services, led by newly appointed Director of Wellness, Steve Uria.
Neil Markovitz, CEO of Newmark Hotels & Reserves, emphasizes the strategic focus on wellness offerings along the customer journey, recognizing the growing demand for physical, mental, and spiritual well-being experiences.
Moreover, Steve Uria highlights the significance of transformative travel in the hospitality industry’s future, citing American Express Travel’s 2023 Global Travel Trends report, which indicates a surge in wellness-focused vacations driven by a desire for self-care and mental clarity. According to the report, 72% of respondents express increased focus on self-care, while 73% plan vacations primarily to enhance their mental, physical, and emotional health.
Newmark’s approach emphasizes personalized wellness experiences at various touchpoints, aligning with evolving consumer preferences for transformative experiences over traditional accommodation.
Elevating Guest Experiences with Wellness Pillar in Hospitality
Newmark’s CEO, Neil Markovitz, underscores the importance of integrating wellness into the guest experience, leveraging existing infrastructure across properties to deliver exceptional wellness offerings tailored to each location’s unique character and clientele.
Steve Uria also emphasizes the importance of fostering wellness among Newmark staff, aiming to enhance service levels, staff retention, and teamwork through individual assessments and wellness practices.
Additionally, Newmark enhanced its culinary experience last year by welcoming industry experts Chris Erasmus and Marlvin Gwese to its team. Erasmus assumed the role of Group Head Chef, while Gwese became the Group Sommelier, enriching Newmark’s food and beverage offerings with their expertise.
Newmark’s commitment to wellness extends beyond guest experiences to encompass staff development, aligning with industry trends emphasizing holistic wellness integration within the hospitality sector.
About Steve Uria: Director of Wellness
Steve Uria brings over 35 years of fitness innovation and wellness expertise to Newmark Hotels & Reserves, leveraging his background as a military specialist trainer and experience working with diverse clientele, including Fortune 500 CEOs and celebrities.
In his advisory role, Uria collaborates with Newmark’s Business Development team to introduce innovative wellness concepts and oversees their implementation across the hospitality portfolio.
About Newmark Hotels & Reserves
Newmark Hotels & Reserves embodies the essence of “authentic experiences,” crafting unforgettable moments tailored to its guests’ preferences and the unique characteristics of each location. From boutique luxury hotels to urban retreats, safari lodges, and serene island getaways, Newmark curates diverse experiences that captivate, indulge, and rejuvenate. With its origins rooted in Cape Town since 2007, the company’s expansion throughout Africa encompasses iconic destinations such as the V&A Waterfront, the picturesque Cape Winelands, the vast landscapes of the Karoo, the lush hills of the Waterberg Biosphere, and the untamed beauty of the Kruger National Park. Furthermore, Newmark extends its hospitality to West African golf destinations, Great Migration, and beach resorts in Mauritius and Zanzibar.
