PRIDEINN HOTELS UNVEILS PREMIUM IDENTITY AND EXPANSION PLAN IN STRATEGIC SHIFT, EMBRACING GROWTH, SERVICE EXCELLENCE, AND COMMUNITY IMPACT. THE REVAMPED BRAND SIGNALS A DYNAMIC MOVE FROM BUDGET TO PREMIUM, SETTING THE STAGE FOR FUTURE HOSPITALITY SUCCESS.
PrideInn Hotels, Resorts, and Camps announce a bold transition from budget to premium services. They are unveiling a revamped brand that aligns with a fresh strategic direction. The Kenyan hospitality giant, led by Hasnain Noorani, closes budget units, signaling a dynamic shift in response to evolving consumer preferences.
Underpinning this change are four focal points: teams, customers, community, and partners. PrideInn commits to team growth, attributing its success to a staff increase from 15 in 2011 to over 1,000 in 2023. Noorani emphasizes the investment in team growth, recognizing their pivotal role in the company’s journey.
PrideInn Hotels: Strategic Growth Initiatives and Future Expansion
Solidifying relationships with governments, NGOs, and corporate clients, PrideInn emphasizes community welfare through sustainable CSR projects. Noorani reveals plans to replicate initiatives in water-scarce counties, extending CSR efforts across diverse fields. The recent water borehole project in Isiolo County exemplifies the company’s commitment to impactful community initiatives.
The revamped PrideInn paves the way for hospitality group expansion, adding three new units and refurbishing existing properties to meet international luxury standards. Notable additions include PrideInn Azure (2020), PrideInn Mara Camp, and PrideInn Plaza Hotel (2022). Noorani looks ahead, expressing confidence in the set stage for further growth, targeting emerging tourism segments like sports, wedding, and food tourism.
PrideInn’s growth plan involves diversifying product offerings based on successful tests and market studies. Exploring emerging tourism segments aligns with the company’s forward-thinking approach. In closing, Noorani asserts PrideInn’s commitment to evolution, staying dynamic in the ever-changing hospitality landscape.
PrideInn Hotels’ strategic shift not only marks a change in identity but signifies a resolute commitment to growth, service excellence, and impactful community initiatives. As the hospitality landscape evolves, PrideInn stands poised for a promising future, embracing change with determination and adaptability.