Barefoot Addo Elephant Lodge Partners with GIATA for Optimal Content Distribution

Barefoot Addo Elephant

SUMMARY – BAREFOOT ADDO ELEPHANT LODGE PARTNERS WITH GIATA TO ENHANCE CONTENT DISTRIBUTION AND GUEST EXPERIENCE IN SOUTH AFRICA. COLLABORATION WITH GIATA’S AI-POWERED SOLUTION ENABLES BAREFOOT ADDO ELEPHANT LODGE TO DELIVER ACCURATE HOTEL INFORMATION AND ATTRACT MORE POTENTIAL GUESTS.

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Barefoot Addo Elephant Lodge, a premier accommodation in South Africa, has announced its partnership with GIATA, a leading travel technology company specializing in non-bookable content. This collaboration empowers the lodge to optimize and maintain its hotel content, ensuring better distribution and creating a compelling guest experience.

The lodge, rebuilt in 2019 with the remarkable design of German actor and producer Til Schweiger, captivates visitors with its stylish and unique features. As part of Schweiger’s Barefoot brand, Addo Elephant Lodge aims to provide a hotel experience where guests feel at home from the very beginning. Leveraging GIATA’s premium hotel content solution, GIATA DRIVE, the lodge can now offer its guests accurate hotel information and updated images on a daily basis. By consolidating content distribution on a cloud-based platform, they significantly reduce manual work in managing hotel information.

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Enhanced Accuracy and Real-time Information for Guests

Shelley Hills, Marketing at Barefoot Addo Elephant Lodge, highlights the importance of showcasing accurate and up-to-date information online. Too often, hotel descriptions and pictures are outdated and misleading, leading to frustration for both hotel operators and travelers. Partnering with GIATA ensures that the lodge’s guests can easily access consistent hotel pictures and descriptions across all platforms.

Rainer Schaefer, VP Sales at GIATA GmbH, emphasizes the ongoing transition from manual to AI-automated hotel data management and distribution worldwide. This includes images, descriptions, and fact sheets. Through their collaboration, GIATA DRIVE will significantly enhance the lodge’s visibility on various sales channels. With improved online distribution and reduced effort, the lodge can precisely attract a broader audience of potential guests.

By teaming up with GIATA, Barefoot Addo Elephant Lodge embraces cutting-edge technology to provide guests with exceptional service and accurate information. The collaboration revolutionizes content distribution, ensuring a seamless and memorable experience for all visitors.

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