TUI GROUP EXPANDS LUXURY PORTFOLIO WITH “THE MORA” IN ZANZIBAR, INTRODUCING A DISTINCTIVE UPPER-MARKET BRAND OFFERING CONTEMPORARY LUXURY AND PERSONALIZED SERVICE TO CATER TO A GROWING HIGH-INCOME CUSTOMER SEGMENT.
TUI Group, a global tourism leader, is set to elevate its luxury offerings with the debut of “The Mora Zanzibar,” the newest addition to its upscale hotel brand portfolio.
In the financial year 2023, TUI’s growth trajectory is fueled by 41 new hotels, strategically aligned with investment partnerships and global distribution platforms. This move aims to bolster its leisure hotel industry standing.
The steady climb in positive results since mid-2022 positions TUI Hotels & Resorts as a key growth driver. With 12 robust hotel brands, including RIU, Robinson, and TUI Blue, TUI aim to expand its portfolio from 424 to 600 hotels in the midterm.
Innovative Investment Approach
Central to this expansion is the global hotel fund, a cornerstone for developing new projects. This fund offers institutional investors a unique opportunity to invest in hotel properties expertly managed by TUI Groups, leveraging its globally recognized brands.
The 5-star resort in Zanzibar recently acquired by the global hotel fund will transform into “The Mora Zanzibar” by spring 2024. This upper-market brand targets a high-income customer segment seeking experiential luxury over material possessions.
The Mora: A Luxurious Pause in Zanzibar
Derived from the Latin word for “pause,” The Mora promises contemporary luxury with personalized, flexible service. Its debut aligns with TUI’s strategy of catering to a discerning market embracing experiences as a valuable investment.
Peter Krueger, TUI AG Executive Board member, emphasizes the success of TUI Hotels & Resorts as a global business. The asset-right strategy, coupled with a diverse portfolio, positions TUI for sustained growth through partnerships and agreements.
ABOUT TUI GROUP
TUI Group, a premier global tourism force headquartered in Germany, extends its integrated services worldwide. Listed on the FTSE 250, Hanover Stock Exchange, and Frankfurt Stock Exchange’s Open Market, TUI caters to a massive customer base of 21 million, offering a seamless tourism experience.
Covering the entire tourism value chain, TUI is a one-stop destination with over 400 hotels, premium brands like RIU and TUI Blue, and a fleet of 16 cruise ships. Boasting five airlines and 1,200 travel agencies, TUI provides personalized services and comprehensive travel solutions. Additionally, TUI’s digital transformation aligns with its global responsibility ethos, exemplified by the TUI Care Foundation. This initiative pioneers positive impacts, focusing on education, training, and environmental standards across 25 countries.
TUI Group’s expansion with The Mora Zanzibar also cements its position as a leader in the international tourism landscape.