SUMMARY – UTB REINTRODUCES HOTEL GRADING IN UGANDA FOR SUPERIOR TRAVEL, ALIGNING WITH GLOBAL STANDARDS TO ENHANCE ACCOMMODATION QUALITY AND TOURISM PROSPECTS.
The Uganda Tourism Board (UTB) renews its commitment to quality by restarting hotel grading and classification, enhancing both local and international visitors’ experiences.
Key figures, including Lilly Ajarova (UTB CEO), Susan Muhwezi (Uganda Hotel Owners Association Chairperson and UTB Vice Chairperson), Broadford Ochieng (UTB deputy CEO), and Jean Byamugisha (UHOA executive director), unveiled the nationwide exercise in Kampala on August 2nd.
Aligned with the Tourism Act 2008, UTB’s Quality Assurance exercise involves registering, inspecting, licensing, and classifying tourism enterprises. It kicked off in cities like Kampala, Entebbe, and Jinja, covering Uganda in phases.
Ajarova aims to align Uganda with the East African Treaty’s provisions, elevating accommodation and catering quality within the region, fostering collaboration among partner states.
Susan Muhwezi from UHOA champions this exercise, urging hoteliers to join for enhanced facility marketing and increased investments.
Elevating Uganda’s Tourism
UTB’s Broadford Ochieng emphasizes the Five “As” of tourism—Attractions, Amenities, Activities, Accessibility, and Accommodation—to enhance Uganda’s competitive edge.
Jean Byamugisha highlights grading’s significance in aligning with global standards, managing expectations, and boosting tourism quality.
Field assessment teams equipped with tech preloaded with an e-classification system ensure efficient and effective evaluations.
UTB’s Commitment to Excellence
Lilly Ajarova’s dedication to enforcing protocols for tourism’s growth underscores UTB’s resolve.
After meticulous assessment and planning, UTB introduces an updated hotel grading system benchmarking accommodations against global standards. The evaluation covers service, facilities, cleanliness, sustainability, and guest satisfaction.
UTB’s announcement signifies a revitalized era, enhancing Uganda’s reputation as the Pearl of Africa on the global travel map. As hotels gear up for evaluation and travelers anticipate adventures, Uganda’s tourism story enters an unforgettable chapter.