DoubleTree by Hilton Opens First Hotel in Ben Guerir, Morocco

DoubleTree by Hilton Opens First Hotel in Ben Guerir, Morocco
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IN A LANDMARK MOVE, HILTON ANNOUNCES THE OPENING OF ITS FIRST HOTEL IN BEN GUERIR, MOROCCO, BRINGING THE DISTINCTIVE DOUBLETREE BY HILTON BRAND TO THE REGION.

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Hilton proudly unveils the DoubleTree by Hilton Ben Guerir Hotel & Residences, marking its international debut in Morocco. This milestone is not only a first for Ben Guerir but also the debut of DoubleTree by Hilton in Morocco.

DoubleTree by Hilton Ben Guerir Hotel & Residences Offerings

With 215 well-designed guest rooms, from standard to deluxe and one-bedroom apartments, Ben Guerir Hotel seamlessly blends modern architecture with authentic Moroccan warmth. Nestled near Marrakech, a prime leisure destination, the hotel promises comfort and style for every guest.

Indulge in Mediterranean flavors at VIRIDIS, the hotel’s onsite restaurant, or unwind at EUTONY, the pool bar. The DOUBLETREE MARKET offers curated delights, from gourmet snacks to unique souvenirs. With an outdoor pool and a 24-hour fitness center, the hotel ensures a blend of relaxation and indulgence.

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Accessible Luxury in Green Surroundings

An hour’s drive from Marrakech, DoubleTree by Hilton Ben Guerir Hotel is surrounded by lush greenery and retail spaces, offering accessibility to downtown Ben Guerir. An airport shuttle service adds convenience for guests traveling to Marrakesh Menara Airport and Casablanca Mohammed V International Airport.

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Part of Hilton Honors, the hotel provides exclusive benefits for loyalty program members. Hilton Honors offers a flexible payment slider, an exclusive member discount, and free standard Wi-Fi, enhancing the guest experience.

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Ideal Venue for Business and Conferences

Positioned to meet business and conference needs, Ben Guerir Hotel boasts five meeting rooms and a grand ballroom. The largest meeting room, covering 125 square meters, provides an ideal setting for large events and conferences.

Ben Guerir: An Emerging Academic Hub

Aspiring to be a leading academic destination, Ben Guerir is home to the Mohammed VI Polytechnic University with over 5,600 students. The hotel’s central location within the King Mohammed VI Green City, designed as an intellectual research hub, positions it as a coveted address for both business and leisure travelers.

DoubleTree by Hilton’s Strategic Growth and Commitment to Morocco

Andreas Lackner, Hilton’s VP of Operations for Africa and the Indian Ocean, expresses excitement about the growth in Africa. With plans to double their presence in Morocco, Hilton aims to capitalize on the continent’s burgeoning tourism.

Gary Steffen, Global Category Head of Full-Service Brands at Hilton, emphasizes the strategic growth of DoubleTree by Hilton in Africa. The brand’s rapid expansion showcases the synergy of Moroccan hospitality with DoubleTree’s signature warmth.

With over six decades of hospitality leadership in Africa, DoubleTree by Hilton Ben Guerir Hotel & Residences adds to a portfolio of over 100 properties in the region. The planned openings, including the luxury Waldorf Astoria Tanger in 2025, affirm Hilton’s commitment to the flourishing Moroccan market.

Expanding Hilton’s Moroccan Footprint

The DoubleTree by Hilton Ben Guerir Hotel & Residences joins Hilton’s existing properties in Morocco. Other properties include Conrad Rabat Arzana, Hilton Taghazout Bay Beach Resort & Spa, Hilton Tangier Al Houara Resort & Spa, Hilton Tanger City Center Hotel & Residences, and Hilton Garden Inn Tanger City Center. With plans for nine additional properties, including Waldorf Astoria Tanger in 2025, Hilton aims to solidify its presence in Morocco.

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