Uganda Hosts NAM and G77 Summits to Boost MICE Tourism
UGANDA HOSTS NAM AND G77 SUMMITS TO ESTABLISH ITSELF AS THE LEADING MICE TOURISM DESTINATION IN EAST AFRICA.
Uganda has made waves by hosting the Non-Aligned Movement (NAM) summit and the G77 summit in the same week, aiming to position itself as East Africa’s MICE tourism hub. Uganda has hosted the NAM summit from January 15th to 20th at the Munyonyo Commonwealth Resort Hotel, rivaling neighboring Rwanda in event excellence.
Directly following the NAM summit, the G77 summit, a coalition of 135 developing countries, is also happening in current week at the same venue, comparable in scale to the UN General Assembly.
With these summits, Uganda seeks to outshine its neighbors and become the East African capital for Meetings, Incentives, Conferences, and Events (MICE) tourism.
Uganda’s Vice President, H.E. Jessica Alupo, presided over the official opening, expressing confidence in the country’s leadership and welcoming delegates to align with the founding principles of the NAM movement.
Running alongside the summits, the East African Trade and Investment Forum focuses on deeper cooperation in trade, tourism, and investment within the East African Community (EAC) and beyond.
Uganda Shines on the Global Stage Due to Hosting Summits
Uganda’s hosting of the NAM and G77 summits, along with concurrent events, solidifies its position as a rising star in the MICE tourism sector, showcasing its capabilities on the global stage.
As the summits align with the annual World Economic Forum, Uganda gains international significance. Peter B. Nyeko, representing Uganda at Davos 2024, discusses innovative approaches to tackle air pollution and the climate emergency.
Hosting international events like the recent NAM and G77 summits, offers Uganda a myriad of other benefits across social, economic, cultural, and diplomatic spheres.
1. Social Cohesion and National Unity – These events provide a unique platform for fostering national unity and pride. As Ugandans come together to organize and participate, it strengthens the social fabric, creating a shared sense of identity and purpose.
2. Economic Development – Uganda stands to gain significantly from the economic opportunities these summits bring. The influx of delegates and participants stimulates local businesses, boosts the hospitality sector, and drives economic development. The newly completed Speke Resort Convention Centre and the upgraded Entebbe International Airport are tangible examples of the infrastructure development spurred by hosting such events.
3. Global Recognition and Diplomacy – Hosting international summits elevates Uganda’s global profile. The positive exposure garnered from these events enhances the country’s reputation, attracting potential investors, fostering diplomatic relations, and positioning Uganda as a key player in regional and global affairs.
4. Employment Opportunities – The increased activity surrounding these events generates employment opportunities for local communities. From event planning and logistics to hospitality services, the job market sees a surge, contributing to short-term economic benefits for the host city.
