Radisson’s Expansion in South Africa: Aims for Doubling Hotels by 2030
RADISSON HOTEL GROUP AIMS EXPANSION IN ITS SOUTH AFRICA PORTFOLIO TO 25 HOTELS BY 2030, DEMONSTRATING STRONG COMMITMENT TO THE REGION.
Radisson Hotel Group announced a bold goal to expand its portfolio in South Africa to 25 hotels by 2030. This ambitious plan will double its current presence in the region. The Group wants to enhance its footprint and supporting the growth of South Africa’s hospitality industry.
Daniel Trappler, Senior Director of Development for Sub-Saharan Africa at Radisson Hotel Group, shared insights into their strategic expansion. He emphasized prioritizing conversions through management or franchise models for quicker market entry. The Group also seeks strategic collaborations with existing management companies. These steps aim to introduce the Radisson Individuals brand to South Africa, allowing hotels with strong service scores to transition to Radisson’s core brands.
Radisson South Africa: Expanding Portfolio and New Openings
Radisson Hotel Group recently celebrated the opening of Radisson Safari Hotel Hoedspruit, marking its first safari hotel in South Africa. Opened in February, this hotel offers a luxurious safari experience in South Africa’s wildlife region. Guests can enjoy premium amenities, exceptional service, and majestic views of the Drakensberg mountains.
Building on the success of this safari hotel, Radisson plans further expansion into leisure regions of South Africa like the Kruger National Park and the Winelands near Cape Town. Additionally, they are targeting secondary cities such as Bloemfontein, Pretoria, Durban, and East London, along with tertiary cities and towns that fit their expansion strategy.
Major Renovations to Enhance Guest Experience
The Radisson Blu Gautrain Hotel in Sandton, Johannesburg, is undergoing significant renovations. Sixty percent of the hotel’s rooms have been upgraded with new wooden flooring, stone countertops, and local artworks. This extensive refurbishment includes technological upgrades like smart TVs and USB ports. The first phase of this project has been completed, showcasing contemporary luxury.
Similarly, the Radisson Blu Hotel Waterfront in Cape Town will undergo a major refurbishment. Phase one will be completed by September 2024, with public atrium and bedroom renovations expected by July 2024. The redesign features carefully selected designs, artwork, fabrics, and raw materials from both local and international designers. This renovation of Radisson aims to offer guests a world-class and stylish hospitality experience in South Africa.
Rebranding Efforts in Cape Town
In April, Radisson rebranded the Park Inn Cape Town Foreshore to Radisson Hotel Cape Town Foreshore. Following an eight-month renovation, the hotel’s 120 rooms now feature modern decor and magnificent views of Table Mountain and the city center. The rebranding includes the introduction of South Africa’s first Filini restaurant, offering Italian-style cuisine in an open-plan kitchen setting.
Sandra Kneubuhler, Country Director of Sales and District Director for South Africa, emphasized Radisson’s commitment. “These updates reaffirm our commitment to exceptional hospitality experiences in South Africa,” she said. Radisson’s ongoing growth positions it as a leading force in the South African hospitality industry.
