Understanding Attribute Based Selling in Hospitality Technology

Attribute Based Selling
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In the realm of hospitality technology, Attribute Based Selling (ABS) stands as a beacon of innovation, transforming the way hotels interact with guests. It has been pivotal in shaping retailing products at Sabre Hospitality.

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Through ABS, hotels now have the power to cater to individual needs, offering personalized experiences that resonate deeply with travelers. This shift towards personalization reflects the evolving expectations of modern consumers who seek tailored solutions across all industries. Let’s understand how ABS is transforming hotel experiences.

Attribute Based Selling Empowers Guests

ABS grants guests the freedom to handpick specific attributes for their accommodations, transcending the limitations of traditional room selection. By disassembling the room experience into monetizable elements, hotels empower guests to customize their stay according to their preferences. This flexibility not only enhances guest satisfaction but also drives higher basket values, as travelers eagerly embrace the opportunity to curate their ideal experience.

Evolution to Retail Studio

The evolution from Dynamic Packaging to Retail Studio represents a significant leap forward in hospitality retailing. Retail Studio, with its unparalleled level of personalization, enables hoteliers to offer a diverse array of choices by unbundling packages and presenting individual attributes separately. Acknowledging the shifting landscape, Sabre has evolved to introduce SynXis Retail Studio, a refined solution addressing the constraints of its predecessor. This enhanced retail platform empowers hoteliers to offer limitless options with enhanced personalization. By unbundling packages and presenting attributes individually, hoteliers can cater to diverse guest preferences with precision.

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This innovative approach not only addresses the challenges of its predecessors but also responds directly to the shifting landscape of the hospitality industry, where customization and flexibility reign supreme.

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Endless Opportunities & Value Creation

With Retail Studio, hoteliers can now curate a comprehensive range of experiences, services, and goods. Thereby, they can customize every aspect of the traveler’s journey. By leveraging the power of ABS, hotels move beyond mere accommodation providers to become dynamic hubs of experiences. This transformative shift not only generates incremental revenue streams but also fosters deep connections with guests. This approach leads to increased satisfaction and loyalty over time.

About Sabre Hospitality

Sabre Hospitality stands as a premier hospitality technology provider, serving renowned hotel brands worldwide. Their cutting-edge, adaptable hotel tech solutions empower hoteliers to transcend boundaries, tackle daily obstacles, and stay ahead of the competition. With a rich legacy of success in the global travel industry, Sabre Hospitality enables hoteliers to operate with efficiency, maximize revenue, and provide tailored travel experiences to guests.

Article Credit to Sabre Hospitality

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