Marriott International, a leader in luxury hospitality, announced its plans to introduce over 35 new luxury hotels in 2023. The company aims to provide unique and meaningful experiences that cater to the desires of today’s luxury traveler.
Marriott International’s extensive network of nearly 500 luxury hotels and resorts across 68 countries and territories firmly establishes it as the world’s leading luxury hospitality provider. Expanding its presence further, the company has over 200 luxury properties in the development pipeline. In 2023, more than 35 new hotels will open in sought-after and emerging destinations worldwide, from Kenya to Singapore and Japan to Mexico.
Luxury’s Great Reimagining
Following significant events in recent years, the world has undergone a profound cultural transformation. A study conducted in collaboration with creative agency Team One reveals the impact on guest values and aspirations. Tina Edmundson, Global Brand and Marketing Officer of Marriott International, highlights that travel is no longer viewed as a luxury commodity but as a vital activity for overall well-being. Travelers seek more meaningful experiences that align with their personal values and enhance their quality of life.
Chris Gabaldon, Senior Vice President of Luxury Brands at Marriott International, emphasizes the evolution of luxury brands to accommodate guests’ changing priorities. Whether it’s nurturing closer relationships, being more present, or making a positive impact, Marriott’s luxury brands aim to provide experiences that matter most to guests. By expanding the portfolio of luxury hotels and resorts, Marriott offers transformative experiences that promote a renewed sense of purpose and enhanced well-being for the modern luxury traveler.
In 2023, The Ritz-Carlton plans to open two new hotels in North America, including its first property in America’s Pacific Northwest region, The Ritz-Carlton, Portland, and The Ritz-Carlton Paradise Valley, The Palmeraie in Arizona’s Scottsdale area. Additionally, The Ritz-Carlton, Melbourne, will extend the brand’s presence in Australia, while The Ritz-Carlton, Fukuoka, will offer a new experience in Japan’s business district. The Ritz-Carlton Reserve is also expanding its exclusive portfolio with Rissai Valley, located near the historic Chinese valley of Jiuzhaigou, and Nujuma, situated off the West Coast of Saudi Arabia as part of the Red Sea project.
In 2023, St. Regis, Marriott new hotel is set to debut The St. Regis Kanai Resort, a captivating retreat within a 620-acre nature reserve along Mexico’s Yucatán Peninsula. The resort offers breathtaking ocean views from every guestroom. Additionally, St. Regis plans to expand its footprint in North America with The St. Regis Chicago, an architectural masterpiece envisioned by Jeanne Gang Studio. The brand is also preparing to introduce its renowned Butler Service and storied legacy to Belgrade, Saudi Arabia’s capital city of Riyadh, and a resort on a private island within the Red Sea project.
Looking ahead to 2023, W Hotels has exciting plans to debut in Prague, Budapest, Edinburgh, Sydney, Macau, and Milan. Furthermore, W New York – Union Square and W Hollywood will undergo remarkable transformations, offering a completely reimagined W experience.
EDITION Hotels, known for their unique and personalized approach to hospitality, recently opened properties in Madrid and Tampa. In 2023, the brand is rapidly expanding internationally with new openings in Italy, Mexico, and Southeast Asia. By the end of next year, this Marriott new hotel will have a total of 21 destinations, including Rome, Riviera Maya at Kanai, Tokyo, Ginza, Singapore, Jeddah, and Doha.
The Luxury Collection
The Luxury Collection is set to debut properties in captivating locations across the globe in 2023. Guests can look forward to new luxury experiences in Turkey, Barbados, Japan, Mexico, and Tbilisi, Georgia.
About JW Marriott
JW Marriott plans to continue its tradition of warm and authentic service by expanding into established and emerging destinations in the coming year. With openings in Madrid, Jeju Island (South Korea), Dallas, Xi’an, and Berlin, the brand aims to provide exceptional experiences wherever it goes. Additionally, JW Marriott will venture into the luxury safari segment with the anticipated opening of JW Marriott Masai Mara Lodge in Kenya in 2023.