Marriott International Expands in Africa with Two New Brands in Morocco

Marriott International Expands in Africa
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Marriott International sets its sights on Africa, with plans to build over 30 hotels by 2024, expanding its regional capacity by 5,000 rooms. The company aims to capitalize on Africa’s hospitality markets, particularly in Morocco, by introducing new brands and reinforcing its commitment to the continent’s growth.

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Marriott International, a leading American hospitality company, is making significant strides in expanding its presence in Africa. With plans to construct more than 30 hotels across the continent by 2024, the company aims to add over 5,000 rooms to its regional capacity.

By the end of 2024, Marriott International plans to open five new hotels in Africa. Among them are the highly anticipated Ritz-Carlton in Rabat Dar Es Salam and the luxurious St. Regis La Bahia Blanca Resort in Tamuda.

Karim Cheltout, the Regional Vice President of Development in Africa for Marriott International, emphasized the company’s commitment to Africa’s thriving travel and tourism sector. Speaking at the Africa Hospitality Investment Forum in Taghazout Bay, Cheltout stated that these expansion plans highlight the company’s dedication to Africa’s development.

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Marriott International’s Strong Regional Portfolio

Currently, Marriott International hotel manages an impressive regional portfolio, consisting of 130 properties across 20 countries, providing a total of more than 23,000 rooms.

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To capitalize on the growing hospitality markets in Morocco, Kenya, Malawi, Angola, and other African countries, Marriott is introducing Delta Hotels to the continent in 2023. Additionally, the company aims to strengthen its presence with select-service brands such as Protea Hotels and Four Points.

African Hotel Chain Development Pipeline Survey

According to the African Hotel Chain Development Pipeline Survey conducted in June, Morocco boasts the second-largest number of planned hotel rooms in Africa. With 7,209 rooms under development across 50 hospitality establishments, Morocco’s hospitality sector is experiencing remarkable growth. The survey also revealed that a substantial 77.4% of the country’s planned rooms are currently under construction, further solidifying Morocco’s leading position in Africa’s thriving hospitality industry.

Moreover, Morocco’s strategic geographic location and robust economy have attracted significant investments in the hospitality sector. Renowned hotel chains, including Hilton and Barcelo, have made substantial investments in the country.

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Optimism in the Face of Challenges

Despite the economic challenges posed by the COVID-19 pandemic, Trevor Ward, Managing Director of W Hospitality Group, remains optimistic. He stated earlier this year that Africa is set to welcome 200 new hotels in 2022. Ward emphasized that the pandemic has not deterred long-term investor confidence in the hospitality sector.

Dominant Players in African Hospitality

According to the hospitality survey, Accor and Marriott International are the leading players in Africa’s hospitality sector, followed by Hilton and the Radisson Hotel Group. Their strong presence reflects the trust and recognition these brands have gained among travelers and investors alike.

Final Words

Marriott International’s ambitious expansion plans in Africa, particularly in Morocco, demonstrate the company’s confidence in the continent’s tourism potential. By introducing new brands and strengthening existing ones, Marriott International is positioning itself to capitalize on Africa’s growing hospitality markets, contributing to the region’s economic development and providing exceptional experiences for travelers.

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