Summary – Radisson Hotel Group experiences remarkable growth in Africa. They have nearly 100 hotels and 16,000 rooms currently in operation and under development, solidifying their position as one of the fastest-growing hotel companies on the continent. The Group’s expansion strategy, market leadership, and focus on key territories contribute to their success and reputation as a geographically diverse hospitality brand in Africa.
Radisson Hotel Group, a leading global hotel company, is experiencing remarkable growth and expansion in Africa. With nearly 100 hotels and 16,000 rooms currently in operation and under development, the Group has made significant strides in the region. In just the past two years, they have opened over 16 hotels and secured agreements for more than 25 new hotels, adding over 4,800 rooms to their portfolio. This impressive growth puts them on track to achieve their goal of adding 150 hotels to the continent within the next five years.
Consolidating Market Leadership and Expanding into New Territories
At the Africa Hotel Investment Forum (AHIF), Elie Younes, Executive Vice President & Global Chief Development Officer of Radisson Hotel Group, spoke about the Group’s accelerated growth and expansion in the continent. He emphasized their balanced development strategy, tailored approach, and responsiveness, which enable them to stay relevant to their owners. The Group’s rapid materialization and numerous hotel openings serve as a testament to the quality of their pipeline and their successful conversion strategy in repositioning existing hotels under the Radisson Hotel Group brands. With nine hotel openings anticipated in 2023 alone, the Group’s presence in the region will be further strengthened.
Ramsay Rankoussi, Vice President Development for Radisson Hotel Group in Africa, highlighted their market leadership and vast opportunities within the African hospitality space. The Group has prioritized consolidating its market share in key focus markets while also expanding into new territories, solidifying its position as the most geographically diverse hotel company in Africa. Key markets for their expansion plan include Morocco, Nigeria, South Africa, Egypt, Cameroon, Senegal, and Ivory Coast, demonstrating equal prioritization for both Francophone and Anglophone countries.
Continued Expansion and Future Openings of Radisson Hotel Group in Africa
In 2022, Radisson Hotel Group made significant strides in entering new African markets. They expanded their presence in Madagascar with three hotels, becoming the largest international operator on the island. Additionally, they signed the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, and introduced the Radisson Individuals brand to the continent with the opening of two new properties in Ghana and Egypt.
Radisson Blu, the Group’s fastest growing hotel brand in Africa, was awarded ‘Africa’s Leading Hotel Brand’ at the prestigious World Travel Awards, solidifying its reputation for quality and excellence.
Radisson Hotel Group has continued its growth trajectory with several recent announcements. They opened South Sudan’s first internationally branded 5-star hotel, Radisson Blu Hotel, Juba, and signed an agreement for Radisson Resort Dakar Saly in Senegal. They also have upcoming openings for Radisson Blu Hotel, Livingstone in Zambia and Radisson Safari Hotel, Hoedspruit in South Africa. Additionally, they reinforced their presence in Tunisia with the opening of Radisson Sfax and the rebranding of La Maison Blanche Tunis as a Radisson Individuals property. In the past weeks, the Group signed agreements for Radisson Collection Marsa Allam, Egypt, and Radisson Serviced Apartments, Yaoundé, both set to open in 2024.
About Radisson Hotel Group
Radisson Hotel Group operates in more than 120 countries worldwide, with over 1,700 hotels in operation and under development. With a strong presence in Europe, the Middle East, Africa (EMEA), and Asia Pacific (APAC), the Group aims to double its portfolio by 2025. Their overarching brand promise is “Every Moment Matters,” and they strive to deliver exceptional service through their signature Yes I Can! ethos.
The Radisson family of brands includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel. Radisson Rewards is their international rewards program, offering unique and personalized experiences for guests, meeting planners, and travel agents in Europe, the Middle East, Africa, and Asia Pacific. Radisson Meetings provides tailored solutions for events and meetings, with a strong commitment to personalization, professionalism, and memorable experiences. They are also proud to be 100% Carbon Neutral, emphasizing their commitment to sustainability.
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