Africa Hospitality Investment Forum 2022: Transforming Africa’s Hospitality Industry

Africa Hospitality Investment Forum 2023

SUMMRY – AFRICA HOSPITALITY INVESTMENT FORUM UNVEILS IMPRESSIVE SPEAKER LINE-UP AND OPTIMISTIC OUTLOOK FOR AHIF 2022, DRIVING TRANSFORMATION IN AFRICA’S HOSPITALITY INDUSTRY. EXCLUSIVE POST-EVENT PACKAGES PROVIDE VALUABLE NETWORKING OPPORTUNITIES IN TAGHAZOUT’S LUXURIOUS RESORT SETTING.


The Africa Hospitality Investment Forum (AHIF) is gearing up to host its highly anticipated 2022 conference. With an impressive lineup of speakers, AHIF is known for its focus on investment and development in Africa’s hospitality sector. The carefully curated program includes influential government ministers, industry executives, and experts. This gathering of thought leaders possesses the expertise to revolutionize destinations across Africa. Moreover, AHIF offers an exclusive investment site visit to Guelmim, described by Wanderlust as the “gateway to the Sahara” and one of Morocco’s hidden treasures.

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Insightful Discussions on African Hotel Industry

The conference program aims to bring together approximately sixty distinguished executives, investors, government officials, bankers, consultants, and experts. They will engage in comprehensive discussions addressing crucial issues affecting hotel development and operations, both in Africa as a whole and in Morocco specifically.

Key highlights include:

  1. Investment Incentives: Charismatic economic and political commentator, Daniel Silke, will explore investment incentives alongside Fatim-Zahra Ammor, Morocco’s Minister of Tourism, Mohcine Jazouli, Minister Delegate i/c Investment, and Mohammed Abdeljalil, Minister of Transport and Logistics. The discussion will also delve into the global economic outlook with Pat Thaker, Chief Economist at the Economist Intelligence Unit.
  2. Future of Hospitality: Host of BBC Travel Show & BBC World News, Rajan Datar, will conduct an interview with Abdelhamid Addou, PDG, Chair and CEO of Royal Air Maroc. Additionally, renowned hotel consultant, Nick van Marken, will discuss the future of hospitality with Haitham Mattar, the regional Managing Director of IHG Hotels & Resorts, and Jochem-Jan Sleiffer, the regional President of Hilton.
  3. Hotel Development Opportunities: Chief development officers from Hilton, Louvre, Marriott, and Radisson will evaluate the most promising hotel development opportunities in Africa while focusing on domestic tourism.
  4. Regeneration Case Study: Youssef Chraibi, Managing Partner at MAGESPRO Africa, and Ewan Cameron, Director – Africa at Westmont Hospitality, will present a compelling case study on the regeneration of The Casablanca and Rabat CBD.
  5. African Hotel Investors Panel: Wayne Godwin of JLL will moderate a panel discussion featuring key principals from major African hotel investors, including Kasada Capital Management, Millat Investments, City Blue Hotels, and Risma.
  6. Lessons Learned from CEOs: Nick van Marken will engage in a conversation with Pierre-Frédéric Roulot, CEO of Louvre Hotels, and Saurabh Chawla, CEO of PropCo Selina, to uncover recent lessons they have learned.
  7. Hotel Performance Analysis: Thomas Emmanuel, Senior Director at STR, will provide valuable insights into Africa’s hotel performance, backed by data and statistics.

AHIF: Covering Diverse Topics for Industry Advancement

The conference will encompass a wide range of topics critical to the hospitality industry’s progress. These include branding, construction costs, contingency planning, destination development, employment, franchising, hotel design trends, leadership, mixed-use projects, raising finance, resorts, scenario planning, supply chain management, sustainability, new technology, and much more.

Optimistic Outlook for AHIF 2022

Imad Barrakad, Chairman & CEO of SMIT, enthusiastically expressed his support for hosting the global investment community in Taghazout. He highlighted the region’s significant developments, which can be attributed to the guidance of His Majesty the King Mohammed VI and the unwavering belief of supportive individuals.

Meanwhile, Matthew Weihs, Managing Director of The Bench and organizer of AHIF, shared an optimistic outlook for AHIF 2022. He emphasized the value of in-person interaction after a three-year hiatus, the tremendous potential of the destination, the country’s appreciation for the tourism industry, the presence of influential industry players, and the networking opportunities provided by the event format. With these elements in place, AHIF 2022 is poised to foster numerous new deals and collaborations

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READ: Hospitality Leaders Gather at African Hospitality Investment Forum (AHIF) 2023 to Address Supply Chain Challenges

Post-Event Weekend Packages and Networking Opportunities

Delegates attending AHIF 2022, scheduled from November 2nd to 4th at the luxurious Fairmont Taghazout Bay, are encouraged to explore the resort over the weekend. They are offering post-event weekend packages thatwill include golf, surfing, yoga, and other activities. This provides an ideal environment for delegates to extend their connections in a convivial atmosphere and share experiences with their partners.

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