SUMMARY- ROTANA EXPANDS PRESENCE AT WORLD TRAVEL MARKET LONDON. SHOWCASES AMBITIOUS GROWTH PLANS AND DIVERSE HOTEL COLLECTION. STRONG FOCUS ON EXPANSION AND ROBUST DEVELOPMENT PIPELINE. SOLIDIFIES POSITION IN MENAT REGION. AIMS TO DELIVER UNFORGETTABLE EXPERIENCES TO GUESTS WORLDWIDE.
Rotana expands its presence at World Travel Market London, showcasing ambitious growth plans and a diverse hotel collection. With a strong focus on expansion and a robust development pipeline, Rotana solidifies its position in the MENAT region and aims to deliver unforgettable experiences to guests worldwide.
Rotana, a prominent hotel management company in the MENAT region, is showcasing its ambitious expansion plans and diverse hotel collection at World Travel Market (WTM) London 2022. With over 100 properties across the Middle East, Africa, Eastern Europe, and Türkiye, Rotana aims to strengthen its foothold in the thriving tourism and hospitality sector.
Rotana proudly marks its 15th consecutive year of participation at WTM London, a significant global travel industry event. At this year’s gathering, the company highlights its robust pipeline across the MENAT region, showcasing its latest brand, Edge by Rotana.
Edge by Rotana: A Distinctive Collection of Properties
In May 2022, Rotana introduced Edge by Rotana, a unique collection of independent properties that maintain their individuality while leveraging Rotana’s extensive network and systems. With a vision to operate approximately 30 Edge by 2027, Rotana recently announced the openings of two new Edge by Rotana-managed hotels in Dubai. The hotels are namely Arabian Park and Damac Hills 2. Additionally, an agreement has been signed for an Edge by Rotana hotel in Istanbul at WTM.
Fortifying its Position in the Middle East’s Hospitality Market
Rotana continues to solidify its prominent position in the Middle East’s thriving hospitality market. The company has signed agreements for several upcoming openings, including Bloom Arjaan by Rotana, located on Abu Dhabi’s Saadiyat Island in the UAE. In Oman, a new Rotana hotel in Muscat’s Al Mouj Development is set to welcome guests in the first quarter of next year. Additionally, Rotana has secured The Residences by Rotana, which will offer villa accommodations in Bodrum, a picturesque port city on Turkey’s southwest coast along the Aegean Sea. Qatar will also witness the launch of two new Rotana properties: Bin Al Sheikh Residences by Rotana and Riviera Rayhaan by Rotana, adding a total of 688 keys to Rotana’s existing portfolio in Doha.
Expanding Horizons into Africa and Beyond
Rotana is going to make its mark in the Algerian market with the scheduled opening of Azure Rotana Resort & Spa in Oran during the second quarter of 2023. In Egypt, Rotana plans to introduce the Luxor Rotana by the end of 2023, alongside six other hotels in New Cairo and the popular North Coast in 2024. Additionally, Rotana recently signed an initial agreement for a remarkable five-star resort in the West African nation of Benin.
This year, Rotana proudly announced the opening of Dana Rayhaan by Rotana, the first five-star hotel in Dammam, as well as Slemani Rotana in Sulaymaniyah. Furthermore, Johari Rotana in Tanzania has been revitalized and reintroduced to offer memorable experiences to guests.
Guy Hutchinson, Rotana’s President and CEO, expressed his optimism at WTM London, stating, “After a year of remarkable performance and continuous expansion, we are gearing up for an even more promising 2023. Building on the success of our robust portfolio, we are opening new hotels in key markets across the MENAT region and beyond. We collaborate closely with several regional destination boards to further boost tourism, and our upcoming openings will undoubtedly contribute to those goals.”
Embracing the Future with World Travel Market
WTM London remains one of the most important gatherings for the global travel industry, providing a platform for peers and professionals to advance conversations about the future of travel and explore growth opportunities. Rotana is confident about the future of the hospitality industry and remains committed to delivering unforgettable experiences, ensuring that guests across the world can enjoy “Treasured Times.” Rotana’s ambitious expansion plan and its strong focus on growth are driving landmark developments and hotel signings, propelling the company forward.
With its current portfolio of 72 hotels in the Middle East, Africa, Eastern Europe, and Türkiye, Rotana welcomes over six million guests annually. Notably, the company boasts an impressive collection of 36 hotels in the UAE alone, providing a total of 10,012 keys. With a steadfast commitment to expansion, Rotana is well-positioned to expedite significant developments and hotel signings, aligning with its tenacious growth plan.