SUMMARY – SOUTH AFRICAN TOURISM CELEBRATES 10TH ANNIVERSARY OF BRICS BUSINESS COUNCIL WITH VIBRANT WELCOME AHEAD OF SUMMIT, EMPHASIZING TOURISM’S ROLE, SHOWCASING CULTURE, AND NOTING SURGE IN TOURIST ARRIVALS.
In anticipation of the upcoming BRICS Summit from August 22 to 24, South African Tourism sets the stage with a warm welcome event for the 10th Anniversary of the BRICS Business Council.
Building Business Bridges: The Birth of BRICS Business Council
Established during the Fifth BRICS Summit in March 2013, held in Durban, South Africa, the BRICS Business Council emerges to fortify business, trade, and investment among the five BRICS nations’ business communities.
The council fosters consistent dialogue between BRICS nations’ business communities and their respective governments.
A Decade of Unity and Collaboration
South African Tourism, in conjunction with the BRICS Business Council, proudly celebrates ten years of partnership.
“Tourism bridges cultures and fosters dialogue, transcending barriers and driving economic growth,” stated Nomasonto Ndlovu, Acting CEO of South African Tourism.
BRICS Business Council Chairperson, Ms. Busi Mabuza, lauds the platform’s success in strengthening cross-border business, trade, and investment.
Lebo Mashile’s artistic prowess and the Ndlovu Youth Choir’s captivating performance spotlight South Africa’s culture and spirit.
Catalyst for Recovery: BRICS Summit and Tourism
Hosting the BRICS Summit underpins South Africa’s hosting capabilities, tourism recovery, and cross-cultural collaboration.
Meetings, incentives, conferences, and exhibitions (MICE) events, like the BRICS Summit, drive innovation, growth, and cross-cultural exchanges. Ndlovu invites exploration of MICE facilities and venues beyond Gauteng, across South Africa.
Encouraging BRICS Summit participants to explore beyond the meetings fosters deeper engagement.
The sustainability village presents pure South African arts, crafts, and fashion, empowering local businesses. Guests can shop unique South African items, carrying a piece of the nation back home.
South Africa welcomes a surge of tourists in 2023, with impressive increases from Brazil, Russia, India, and China.