Radisson Hotel Group Expands Across Africa in 2023, Eyes 2024 Growth
RADISSON HOTEL GROUP: DRIVING EXPANSION IN AFRICA WITH STRATEGIC SIGNINGS AND NEW OPENINGS, ELEVATING HOSPITALITY STANDARDS ACROSS THE CONTINENT.
Radisson Hotel Group: Strengthening Presence in Key Africa Markets
Brand’s expansion in Africa gained momentum in 2023 with eight hotel signings, bolstering its portfolio by over 1,600 rooms. These developments align with the group’s ambitious goal of reaching 150 hotels in Africa within the next five years.
Strengthening Leadership in Nigeria & Gambia
New market entries into Gambia, with Radisson Blu Beach Resort & Spa, Banjul, and Radisson Hotel Benin City in Nigeria, showcase the group’s strategic expansion. Additional signings in Nigeria includs Radisson Collection Hotel & Conference Center, Abuja, Radisson Blu Hotel, Abuja CBD, and Radisson RED Lagos VI. Radisson is further solidifying its leading position with 12 hotels and over 1700 rooms in the country.
Morocco and South Africa: Key Markets
In Morocco, Radisson Hotel Casablanca Gauthier is set to open in Q2, marking Radisson’s debut in the country. In South Africa, the brand will open 12th hotel, Radisson Hotel Middelburg, following the success of Radisson Safari Hotel Hoedspruit.
Proactive East African Expansion
Proactively pursuing East Africa in 2024, with a focus on Kenya and Tanzania as market priorities, Radisson Hotel Group continues its strategic expansion. The group emphasizes successful resort expansion, including recent openings such as Radisson Blu Resort Mosi-oa-Tunya in Livingstone and its debut in Reunion Island with Radisson Hotel Saint Denis.
Radisson Hotel: Anticipating Further Growth in Africa
Ramsay Rankoussi, VP of Business Development for Africa & Turkey, emphasized on key markets such as Egypt, Morocco, and South Africa. Plans for five hotel openings in 2024, including the introduction of the Radisson Collection brand in Egypt and the highly anticipated Radisson Hotel Casablanca Gauthier in Morocco, signify the group’s commitment to expansion and excellence in the region.
The Group’s dedication to travel and tourism earned accolades, including the Sustainable Business Award at Global Travel Hall of Fame. With a focus on resorts and serviced apartments, Radisson Hotel group continues to set new benchmarks for sustainable growth in the Africa hospitality industry.
About Radisson Hotel Group
Radisson is a globally renowned and vibrant hotel Group, offering ten unique brands. With over 1,160 hotels operational or in development across MENA and APAC, Raddison Hotel Group has a presence in over 95 countries. Their diverse portfolio caters to travelers worldwide, ensuring memorable stays across a variety of destinations. Radisson Hotel remains at the forefront of redefining luxury & comfort in the hotel industry, with Africa being a notable destination.
