Kew Green Hotels Appointed as Hotel Management Company for Azembay, Morocco’s First Eco-Village

SUMMARY – KEW GREEN HOTELS APPOINTED AS HOTEL MANAGEMENT COMPANY FOR AZEMBAY, MOROCCO’S FIRST ECO-VILLAGE, OFFERING A SUSTAINABLE AND LUXURIOUS EXPERIENCE. THE RESORT, SET TO OPEN IN EARLY 2024, HARMONIZES WITH NATURE AND PROVIDES A COMPREHENSIVE WELL-BEING PROGRAM FOR GUESTS.

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Kew Green Hotels, a renowned international hotel management company, has chosen by Earth Holding to manage Azembay, the inaugural eco-village in Morocco, North Africa.

Located a short 45-minute drive from Casablanca and just over an hour from Casablanca International Airport, Azembay is a tranquil luxury resort nestled amidst more than 1,000 hectares of forest, leading to a breathtaking private beach.

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Azembay comprises 206 villas and apartments, providing a total of 206 keys for guests. The resort offers waterfront dining, a spa, conference and event spaces, a kids club, and a wide range of activities.

A Vision for Sustainable Development

Built in adherence to international energy efficiency standards, Azembay embodies a holistic approach to sustainable development. This includes a circular economy that showcases locally crafted furniture and furnishings made by artisans from the village. Earth and Kew Green Hotels aim to create a new international brand centered around a purely sustainable experience, with Azembay serving as the pioneering project.

Azembay strives to be self-sufficient in terms of water and energy supply. The eco-village boasts a permaculture field and school, enabling the production of drinking water and vegetables. Additionally, fishing boats and an animal farm contribute to the operation of the village’s five restaurants, as well as providing integrated activities for adults and the kids club. The spa, which lies at the heart of the experience, offers rejuvenating treatments using premium Moroccan organic products such as argan oil, as well as traditional hammam rituals.

The resort’s well-being program features daily picnic walks, a tranquil hammock field in the forest for afternoon naps, and healthy organic menus emphasizing balanced nutrition. Guests can also partake in meditation, surfing, and yoga classes. Furthermore, the activities incorporate educational elements to promote a more self-reliant and sustainable lifestyle. To preserve the natural ambiance, the resort is car-free, and alternative green mobility options. These mobility options are horses, mule carts, and electric vehicles are provided.

Azembay offers a warm and rejuvenating atmosphere that harmonizes with the local population and nature. The resort seeks to integrate seamlessly into the surrounding environment while providing guests with an authentic experience.

Excitement from Kew Green Hotels and Earth Holding

“We are thrilled to welcome Azembay into our family of hotels as we continue to expand our international hotel portfolio,” said Chris Dexter, CEO of Kew Green Hotels. The company distinguishes itself by leveraging years of experience and commercial acumen to achieve operational excellence and exceptional profitability for hotel owners and partners.

Owner Youssef Benamour expressed his enthusiasm. He stated, “We are delighted to collaborate with Kew Green Hotels, to bring our vision to life. Azembay will offer laid-back luxury that not only embraces but also enhances our local community and natural environment. It provides our guests with an authentic experience in this stunning part of Morocco. Additionally, Azembay serves as a model for showcasing sustainable development technologies.”

About Kew Green Hotels

Established in 2001 with a single hotel, Kew Green Hotels has grown to become one of the leading hotel management companies in the UK. Boasting a portfolio of over 55 hotels and employing more than 3,000 staff members, the company operates across various hotel categories, ranging from limited-service to luxury full-service. Setting itself apart from competitors, Kew Green Hotels not only manages assets on behalf of others but also owns and develops hotels.

 

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