Meetings Africa 2024: Boosting African Economy and Tourism

MEETINGS AFRICA 2024 SET TO ELEVATE AFRICAN ECONOMY AND TOURISM THROUGH A PAN-AFRICAN SHOWCASE, INCLUSIVE APPROACH, AND SUCCESSFUL BIDS, WITH A FOCUS ON GLOBAL COLLABORATION.

Johannesburg is abuzz as the Meetings Africa 2024 trade show promises to invigorate the business events and elevate South Africa’s economy. Tourism Minister Patricia De Lille anticipates the event, scheduled for February 26th to 28th at the Sandton Convention Centre.

Minister De Lille exudes confidence, projecting over 350 exhibitors, 350 buyers, 20 international media, and 3,000 delegates. Last year’s edition contributed a staggering R388.5 million to the South African economy, creating 753 jobs and fostering significant business deals.

Meetings Africa: Promoting Africa Globally

Emphasizing Meetings Africa as a Pan-African trade show, Minister De Lille sees it as a platform to tell Africa’s compelling story. Nineteen African countries will participate, showcasing diverse destinations. The theme, ‘Africa’s success built on quality connections,’ underscores the continent’s appeal for business events.

The economic benefits extend beyond Gauteng, with planned tours showcasing lesser-visited destinations. Activities like educational sessions, speed marketing, and a marketplace emphasize inclusivity for SMMEs. Collaboration among African nations is stressed for harnessing opportunities from the booming business events industry.

Successful Bids And Economic Impact

South Africa has secured 16 bids, bringing in R71 million and attracting 2,505 delegates. Between April 2023 to date, 63 bids with an estimated economic value of R1.2 billion have been submitted, showcasing the sector’s potential for growth. Minister De Lille underscores the tourism sector’s role as an engine for socio-economic development.

A panel discussion featuring industry leaders highlights the economic impact of hosting business events. Insights from Glenton De Kock, Sthembiso Dlamini, Frank Murangwa, and Septi Bukula underscore the global significance of the sector. Minister De Lille stresses collaboration among African nations for mutual benefit.

In the closing address, Councillor Nomoya Mnisi invites all to be part of Joburg’s resurgence in the global tourism markets. The consensus is clear – the business events industry brings economic benefits, and collective efforts are crucial for its sustained growth.